CRM Strategy Cover Letter

Please consider me for the CRM strategy opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for day-to-day support while working to establish and implement best practices with regards to data governance including product management, data cleaning and strong data integrity.

Please consider my experience and qualifications for this position:

• Familiar with CRM platforms such as Salesforce/Ebay
• Experience in social CRM with Facebook/Instagram
• Experience within an ecommerce player and ideally in an omni-channel (Ecom/Retail/outlets) CRM role
• Well-versed in all aspects of business intelligence, marketing analytics and web/retail analytics
• Experience in a multi-unit entertainment, sports, restaurant and/or hospitality environment preferred
• Proficient knowledge of implementation and design of enterprise-scale CRM applications, including business process redesign and user interface mapping, testing and deployment
• Proficient in a variety of business applications and report generating tools including relational database concepts, MS Office Suites (expert level), CRM platforms
• Proficient leadership skills as demonstrated by a disciplined approach to innovation and the capacity to create and embrace the vision for the end goal or project deliverable, including a determined commitment to project completion

Please consider me for the CRM strategy opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for analysis and implications of key learnings to be applied in the development of future best practices as related to sales and marketing practices, KPI’s, selling skills, sales management training.

Please consider my qualifications and experience:

• Superior written and oral communication and executive presentation skills
• Extensive experience designing and operating CRM platforms in a large consumer-led business (preferred)
• Facilitate alignment across BMSC and Global Operations disciplines on future state end-to-end customer experiences
• Understand CRM trends within and outside of travel industry to inform program strategic direction
• Understand MI, discipline and continent strategies to drive product roadmap
• Identify opportunities for cross-channel integration to ensure consistent delivery of omni-channel customer experience
• Knowledge of Tableau, Microsoft Access, Microsoft Visio
• Thrives when challenged with complex issues and provides solutions for difficult situations

I am excited to be applying for the position of CRM strategy. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for support and training to new and existing users on system features, processes, best practices including data quality.

My experience is an excellent fit for the list of requirements in this job:

• Deep digital (email, web, social media, app, SMS, ) marketing experience with a focus on CRM
• Well versed in rapidly evolving digital marketing space
• Strong commercial grounding, with experience in business opportunity mapping
• Strategic thinker, able to identify underlying drivers and trends
• Thought leadership on relevant CRM market trends
• Outstanding communicator, written and verbal to influence and inform stakeholders
• Share of wallet and loyalty analysis in B2B market
• Previous experience of CRM roles

I am excited to be applying for the position of CRM strategy. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for early insights into best practices and new trends that guarantee data quality across marketing metrics and operations.

Please consider my experience and qualifications for this position:

• Marketing or strategy roles
• High-performing, self-starter eager to disrupt traditional practices
• Expert presentation skills, especially related to building compelling PowerPoint presentations
• Current Salesforce Admin 201 or advanced certification is preferred
• Experience with HTML, CSS and responsive design preferred
• Experience in the travel and hospitality industry preferred
• Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities
• Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization

I would like to submit my application for the CRM strategy opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for leadership in developing best practices for measuring and optimizing strategic marketing investments and campaigns to drive data-driven decision making and operational performance and excellence across Hertz, Dollar, and Thrifty brands.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Has an entrepreneurship mentality and thrives in a fast-paced environment
• Stays abreast of developments and innovations in CRM, Marketing, Servicing and Sales technologies
• Previous experience in marketing analytics, business analysis or change management
• Understanding key Marketing and CRM components
• Providing business support in the oversight of the setup, management and control of projects throughout their full lifecycle
• Strong Excel and PowerPoint skills for developing and delivering presentations
• Strong stakeholder engagement across cross functional teams
• Proven expertise in segmentation development and analysis