Brand Manager / Senior Brand Manager Cover Letter

I am excited to be applying for the position of brand manager / senior brand manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for research findings and works with marketing management to facilitate development of effective marketing plans and programs.

Please consider my experience and qualifications for this position:

• Effective communication of marketing programs to key stakeholders both internal and external
• Successful track record of building brands and growing market share
• Pet category experience preferred
• Preference for those having worked with Regulated products (EPA/FDA)
• Demonstrable experience in the development and execution of outstanding marketing programmes based on consumer insights and trade knowledge
• Strong trackrecord in the development and introduction of new products
• Solid knowledge on finance principles and processes
• Enhanced attention to detail and process excellent organizational skills

Please consider me for the brand manager / senior brand manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for strategic direction to Marketing services groups and agencies in the development of all global consumer and Distributor-targeted communications and programs.

Please consider my qualifications and experience:

• Experience managing external agencies, relationships, accountabilities and outcomes
• Driven by customer satisfaction
• Excellent communication skills that can influence at all levels within an organization
• Experience working with syndicated data sources (IRI/Nielsen)
• Experience managing and developing teams of people
• Brand communication experience globally
• Influence partners and local teams to deliver our brand and communication plan across all channels
• Functional marketing experience developing through the line strategy & briefs for consumer centric programs and implementation

I would like to submit my application for the brand manager / senior brand manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for oversight to development of Marketing Communications plans between MarCom Managers and Commercial Marketing and Product Management.

My experience is an excellent fit for the list of requirements in this job:

• Culture promoter of THS both internally and externally
• Experience identifying, building and delivering growth initiatives
• Demonstrated success anticipating future business opportunities and developing strategies
• Has successfully worked in a matrix environment or “Center of Excellence” business model, and can demonstrate aptitude for building productive, cross-functional teams that drive to specific goals
• Portfolio and P&L management
• Management of portfolio through the monthly and annual planning cycles
• Strong knowledge of hematology and/ or oncology
• Solid working knowledge in hematology and/ or oncology commercialization

Please consider me for the brand manager / senior brand manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for leadership for the marketing and sales process via the development and implementation of coordinated local marketing and sales plans, consumer programs and etc.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Intimate understanding and experience in social and digital marketing
• Develop action plans to seize opportunities based on analytics
• Project management skills, data analysis, budget management
• Significant marketing experience preferably working with a complex consumer brand especially in developing markets in an FMCG company
• Significant marketing experience in managing Global NPD/EPD projects across countries, including NPD, EPD, Growth Models and Entry Models in an FMCG company (experience in developing markets is desirable)
• Significant experience in managing related consumer brand’s KPIs in an FMCG company
• Previous experience in end to end innovation management, ideation, new concept creation & development for complex brands for multiple countries
• Experience in managing brand P&L and budget strong financial acumen and marketing judgement

I submit this application to express my sincere interest in the brand manager / senior brand manager position.

Previously, I was responsible for recommendation on data-driven strategies for Consumer Marketing teams to build and implement go-to market plans in order to maximize engagement and brand marketing experiences.

My experience is an excellent fit for the list of requirements in this job:

• Appreciation of and passion for challenger brand marketing principles and attitude
• Prior experience of working cross-functionally and with Global Brand Resources an advantage
• A social, culturally interested individual who brings the voice of the consumer and culture into the business with insight and impact
• Experience working across international markets and distribution channels in both B2B and B2C
• Track record in encouraging creativity
• A strategic thinker who can construct persuasive arguments to ensure buy in from multiple stakeholders
• Comfortable working at senior levels and to represent the global brand team in internal local and regional forums
• Budgeting, reporting and analysis