Advertiser Cover Letter

I submit this application to express my sincere interest in the advertiser position.

Previously, I was responsible for ad-hoc analysis and insight into digital ad sales process and ad product performance.

Please consider my experience and qualifications for this position:

• BA/BS in a relevant field, or equivalent training or experience
• Basic coding skills with such languages as SQL, R, or Python
• Big ideas and a tiny ego
• Extensive experience in sales, business development, commercial strategy and/or product within an advertising technology company, with a record of progressive responsibility and accomplishments
• Be able to showcase senior level (influencer) contacts within display, mobile, video and native demand partners across EMEA
• Knowledge of both display and sell side technology organisations coupled with deep relationships within agency holding companies
• Working in a business that transformed it’s commercial model from one that is purely IO based to one that is a combination of IO and ARR focused, ideally in a PaaS/SaaS environment
• Have worked with product management/R&D teams to shape the roadmap of product features to support client needs

In response to your job posting for advertiser, I am including this letter and my resume for your review.

In my previous role, I was responsible for successful ad management operational and technical consultation.

My experience is an excellent fit for the list of requirements in this job:

• Exhibits sound business judgment and strong analytical skills
• Successful track record of operationalizing and growing new business initiatives
• Significant analytical experience (data analysis, troubleshooting campaigns)
• Deep knowledge of programmatic advertising space
• Advanced Microsoft Excel and PowerPoint skills and/or Google for Work
• Proven knowledge of TV and digital media ecosystem
• Deep understanding of audience targeting and programmatic buying including the underlying implementation to successfully support the spectrum of technical requirements across the client life cycle
• Experience building go to market strategy and executing on that strategy with multi-product adtech or martech B2B companies

I am excited to be applying for the position of advertiser. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for guidance on best practices, and apply technology and product knowledge to address customer's business and technology needs.

Please consider my qualifications and experience:

• Understand the dynamics of the sell-side, most notably the operational element of supply side platforms and ad serving technology and how these support the evolving needs of publishers
• Demonstrate innovative thinking in defining new commercial models that challenge those already in existence
• Experience designing and building mobile or desktop products with a strong focus on Advertising or Business
• Proficiency with Sketch and other design tools
• Mobile and desktop products with emphasis on B2B products
• HTML,CSS, Javascript knowledge, current on latest responsive design techniques
• Experience working within and/or contributing to a design system
• Experience communicating with all levels of organizations including leadership

I submit this application to express my sincere interest in the advertiser position.

In the previous role, I was responsible for all advertiser facing teams with frequent updates on status of large scale issues and crafts approved advertiser facing messaging to be sent to advertisers reactively or proactively.

Please consider my experience and qualifications for this position:

• Track record of packaging and presenting research findings
• Track record of influencing cross-functional stakeholders to take action from the research findings
• Working knowledge of basic statistics including significance testing, correlation analysis, and key driver analysis
• Knowledge and application of text analytics tools to leverage open-ended comments at scale from English and non-English markets
• Hands-on experience using self-service survey tools for fast-turnaround insights
• Experience with visual software and tools that enhance rendering of insights
• Experience with helping to shape and drive closed-loop customer communications from voice of customer research
• Established Rolodex of mid to high level Fortune 500 advertiser contacts in addition to strong ad agency, programmatic and publisher relationships to accelerate revenue growth

I am excited to be applying for the position of advertiser. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for a day-to-day voice of the insights team in the sales and marketing dialogue.

My experience is an excellent fit for the list of requirements in this job:

• Client-side sales and account experience, across multiple verticals (retail, travel, CPG, finance)
• Good knowledge of advertising agencies, both on a holding company and operating agency level
• Experience working with and influencing sales, account and operations teams across multiple countries
• A consultative and analytical approach with focus on building partnerships internally and externally
• Experience managing complex, interdepartmental projects
• Excellent experience in leading and developing high performing teams
• Extensive experience working in adtech, media, martech
• Management experience with a group of 10-20 people, with manager level reports