RK
R Kobrosli
Redwan
Kobrosli
Lebanese, Born in 1982
Married with two Kids and Living in Riyadh
Saudi Arabia
00966 535999020
redwan-kobrosli-9b64a4156
Lebanese, Born in 1982
Married with two Kids and Living in Riyadh
Saudi Arabia
Phone
p 00966 535999020
Email
e Rkobrosli@gmail.com
Socials
  • LinkedIn l redwan-kobrosli-9b64a4156 (LinkedIn)
Summary Summary

A highly motivated and forward-thinking Retail Operations Leader with 19 years of experience in both online and offline retail sectors. Expertise in managing e-commerce operations, omnichannel strategies, and brick-and-mortar store management, with a strong focus on merchandising and supply chain optimization. Adept at integrating digital and physical sales channels to enhance customer experiences, increase engagement, and drive growth. Passionate about leveraging data, technology, and strategic insights to streamline operations and scale businesses in today’s competitive retail environment.

Experience Experience
05/2024 – present
Saudi Arabia, Riyadh
Head of Merchandise - FMCG
Saudi Arabia, Riyadh
Carrefour
05/2024 – present
Saudi Arabia, Riyadh
Head of Merchandise - FMCG
05/2024 – present
  • Develop and implement comprehensive merchandise strategies aligned with the overall business objectives for Offline and Online.
  • Curate a compelling product assortment that meets customer needs and drives OMNI Channel sales.
  • Build and maintain strong relationships with vendors and suppliers to negotiate favorable terms and conditions.
  • Evaluate and select new products and brands to enhance the OMNI Channel offering.
  • Develop and execute pricing strategies to maximize sales and profitability.
  • Plan and implement promotional activities and marketing campaigns in collaboration with the marketing team.
  • Monitor the effectiveness of promotions and adjust strategies as needed for Offline & Online Customers.
  • Oversee inventory levels to ensure optimal stock availability while minimizing excess and obsolete inventory.
  • Monitor OMNI Channel sales performance and key metrics, including sales growth, gross margin, and stock turnover.
  • Recommend and execute seasonal promotional plans Online and instores to maximize revenue and achieve gross margin targets.
  • Coordinate with the Ecommerce Store Managers to deliver functional solutions.
  • Partner with the Digital Content team to develop merchandising calendar for website home and landing Pages, navigation, special initiatives and item Choices.
01/2023 – 04/2024
Saudi Arabia, Central Region
District Manager (OMNI Channel)
Saudi Arabia, Central Region
Carrefour
01/2023 – 04/2024
Saudi Arabia, Central Region
District Manager (OMNI Channel)
01/2023 – 04/2024
  • Create and maintain a diverse, high-performing store and Ecommerce team through consistent selection, development and motivation.
  • Develop Store Managers to drive the performance of Ecommerce and store teams to maximize productivity.
  • Manage and optimize eCommerce operations across multiple Stores, increasing online sales and improving customer experience.
  • Oversaw logistics and fulfillment team, optimizing delivery times and minimizing shipping costs to enhance the customer experience.
  • Worked closely with the supply chain team to monitor stock levels, ensuring timely product replenishment and reducing backorders.
  • Collaborate with marketing, merchandising, and supply chain teams to ensure seamless integration of online and offline strategies.
  • Manage the financial performance of the operating area. This includes maximizing return on working capital and overall financial performance.
  • Manages the day-to-day operations of the District for Online and Offline Sales, and provides daily support to managers in ensuring quality and budget performance.
  • Follow Daily the data and analytics to track key performance metrics (e.g., average order value, sales growth, OTH, OTD,...) and adjust strategies as needed.
  • Responsible for ensuring that all communication content is correct and consistent across all digital and physical channels.
01/2022 – 12/2022
Saudi Arabia, Riyadh, Khurais store
General Manager (Online - Offline)
Saudi Arabia, Riyadh, Khurais store
Carrefour
01/2022 – 12/2022
Saudi Arabia, Riyadh, Khurais store
General Manager (Online - Offline)
01/2022 – 12/2022
  • Manage fully the Ecommerce online Department with last mile success in store.
  • Directly responsible for OMNI Channel sales and profit performance instore.
  • Responsible for achieving store shrinkage goals and for the establishment and implementation of both new and existing loss prevention procedures.
  • Establish and monitor all store standards and work with the Ecommerce and Departments Managers to ensure successful implementation.
  • Leads, manages and ensures the maximization of sales growth in Offline\Online operations.
  • Provides leadership to team and consistently coaches and follows up to ensure that delivery on service standards is provided to each customer.
  • Manage last-mile deliveries to improve shipping times, reduce costs, and increase delivery accuracy, ensuring customer satisfaction with timely and reliable order fulfillment.
  • Provide support in the daily tasks by the District Manager/Region in offline and online requests.
  • Maintaining the operation assets since Khurais is the 1st Carrefour Store opened in KSA.
04/2018 – 01/2022
Saudi Arabia, Riyadh, Riyadh Park Store
General Store Manager (Store Opening)
Saudi Arabia, Riyadh, Riyadh Park Store
Carrefour
04/2018 – 01/2022
Saudi Arabia, Riyadh, Riyadh Park Store
General Store Manager (Store Opening)
04/2018 – 01/2022
  • STORE OPENING FOLLOW UP (AUG 2018)
  • Be punctual at work and with deadlines of projects.
  • Ensure open lines of communication with OMNI channel store team and District Manager.
  • Support store compliance with all policies and procedures and demonstrates store safety expectations.
  • Achieves all sales and service metrics through daily supervision, coaching and consistent performance-management of online and offline Retail Sales Consultants.
  • Applies knowledge of Retail KPIs to make commercial decisions that drive achievement of established sales targets.
  • Assist the management in communicating company values and goals to the employees.
  • Conduct performance reviews and provided or organized training and development for OMNI channel staff.
02/2017 – 04/2018
Saudi Arabia, Al Madina, AlRashid Mall
Store General Manager (Online, Offline)
Saudi Arabia, Al Madina, AlRashid Mall
Carrefour
02/2017 – 04/2018
Saudi Arabia, Al Madina, AlRashid Mall
Store General Manager (Online, Offline)
02/2017 – 04/2018
  • Ensure the OMNI operational processes are in place and analyze business results to determine actions necessary to deliver on objectives.
  • Responsible to execute the online operation business plan to achieve performance goals and play a key role in maintaining focus around the achievement of sales budget, customer loyalty,on time delivery, on time handover, lastmile and delivery Accuracy.
  • Follow to achieve OMNI channel store sales and service metrics through daily supervision, coaching and consistent performance-management (e.g., discipline) of Retail Sales Consultants.
  • Conducted performance reviews and organized training to develop the Operation Staff.
  • Manage all customer-related activities in online and offline to ensure a high level of customer service in the store environment.
  • Manage store inventory to ensure availability of range and meet the customer satisfaction.
  • Provides feedback through ongoing training, counseling, assessments and setting challenging goals to improve employee performance.
  • Monitor Ecommerce order fulfillment from warehouse to customer delivery, ensuring operational efficiency and addressing any issues related to inventory, packing, or shipping.
02/2016 – 02/2017
Saudi Arabia, Buraida, Ar Rawaf Store
Food Department Head
Saudi Arabia, Buraida, Ar Rawaf Store
Carrefour
02/2016 – 02/2017
Saudi Arabia, Buraida, Ar Rawaf Store
Food Department Head
02/2016 – 02/2017
  • Store Department Head has to ensure quality, range and freshness (food) of offered goods to attract and satisfy the customers.
  • It includes as well the responsibility to coordinate and communicate between Merchandisers and Sales Team and other relevant service providers within the assigned area.
  • Assist Store Manager and Assistant Store Manager in ensuring adequate scheduling coverage. Assess work completion and follow up with associates regarding performance.
  • Implement performance improvement and quality assurance programs targeted to improve customer satisfaction.
  • Maintain a safe and hazard-free working environment.
  • Train/mentor other food service workers.
  • Responds to all inquiries and customer complaints and provides assistance in a prompt friendly manner. - Performs other related duties as assigned.
01/2012 – 02/2016
Saudi Arabia, Riyadh, Khurais Store
FMCG Department Head
Saudi Arabia, Riyadh, Khurais Store
Carrefour
01/2012 – 02/2016
Saudi Arabia, Riyadh, Khurais Store
FMCG Department Head
01/2012 – 02/2016
  • Monitor and evaluate the FMCG management and HSE company facilities (main office, projects sites, workshop and main store) to determine compliance with standards.
  • Report on the performance of the quality to the management.
  • Update, issue and control the quality&safety policy, quality manual, quality procedures, forms and project quality plans.
  • Investigate and report on customer complain.
  • Ensure the quality requirements of customers are met
  • Define and implement corrective actions for defects.
  • Plan and coordinate the internal and external training for all employees.
  • Check any site or department regularly.
  • Enhance the systems after management approval.
03/2009 – 12/2011
Saudi Arabia, Riyadh
DOSI Area Manager (Business Cycle + Information Tech.)
Saudi Arabia, Riyadh
Carrefour
03/2009 – 12/2011
Saudi Arabia, Riyadh
DOSI Area Manager (Business Cycle + Information Tech.)
03/2009 – 12/2011
  • In-charge of store business interface.
  • Secure and support implementation and running of business cycle and Information Technology systems.
  • Plan and design new business cycle and standard management projects.
  • Identifying store needs and develop training modules accordingly.
  • Support the store departments in reading their analysis.
  • Active contribution to the improvement of reporting and planning processes and tools.
  • Formal training in Agile scoping and delivery frameworks is ideal.
  • Assist in the evaluation of suppliers and may participate in plant surveys to evaluate and recommend prospective suppliers.
  • Using the IT tool to manage inventory movements.
  • Work closely with retail operations staff and management to develop, fine-tune and document inventory control procedures
  • Works and communicates directly with Finance and functional management to develop and meet operational budgets for headcount, depreciation and cost center spending.
06/2006 – 03/2009
Qatar, Doha, Villaggio Store
IT Manager
Qatar, Doha, Villaggio Store
Carrefour
06/2006 – 03/2009
Qatar, Doha, Villaggio Store
IT Manager
06/2006 – 03/2009
  • Ensuring smooth IT operations in the store by resolving all occurring problems. Responsible for the implementation of all new technologies and process changes as per internal strategy, processes and procedure updates.
  • Proposing areas for improvement in the IT processes and procedures based on the retail operations insight know-how.
  • Create and maintain system documentation, including operations manuals, service level agreements, and team knowledge bases.
  • Develop a network of key functional leaders and SMEs; network of related IT application leaders and SMEs.
  • Develop and administer quality reviews of processes / tools to support standard offer
  • Participate in end to end implementation planning including project management, issue management, communication and change management.
  • Troubleshoot incidents and providing recovery, fixes where possible and escalate more complex incidents where necessary.
  • Working knowledge of IT applications and IT infrastructure.
04/2004 – 05/2006
Lebanon, Saida
IT Manager
Lebanon, Saida
BSAT Supermarket
04/2004 – 05/2006
Lebanon, Saida
IT Manager
04/2004 – 05/2006
  • Ensure that IT daily backup is performed and completed according to DOSI procedure.
  • Ensure the standard management documentation is in line with the company's DOA.
  • Perform POS maintenance (Cash counter, Network, Credit Card Machine, and Server).
  • Ensure that IT daily backup is performed and completed according to DOSI procedure.
  • Ensure the proper conservation, utilization and profitability of the Company's assets.
  • Ensure stability of the used systems and communication applications to avoid any error/ downtime in the operations.
  • Organize store IT purchases according to DOA.
  • Ensure preventive maintenance is done for all devices under AMC.(Annual Maintenance Contract).
  • Ensure minimal delay in all recovery procedures in order to minimize the impact on operations.
Successful Established Projects Successful Established Projects

- Carrefour Villaggio - Qatar Al Doha - Store IT Opening Leader - Jul 2006.

- Carrefour LandMark - Qatar Al Doha - Store DOSI Opening Support - Jan 2008.

- Carrefour Granada - KSA Al Riyadh - Store DOSI BPR Merging Leader - Aug 2010.

- Carrefour Al Rashid - KSA Al Madina - Store Remodeling Leader - Apr 2017.

- Carrefour West Avenue - KSA Al Dammam - Store opening Support - Dec 2017.

- Carrefour Riyadh Park - KSA Ar Riyadh - Store Opening Support - May 2018.

- Carrefour Al Fursan - KSA Al Khobar - Store Opening Support - Jan 2019.

- Carrefour Al Sondos - KSA Al Riyadh - Store Opening Support - May 2020.

- Carrefour Al Wajd - KSa Al Riyadh - Store Opening Leader - Oct 2021.

- Carrefour Khurais - KSA Ar Riyadh - Merging Offline with Online (OMNI CHANNEL) Leader - Apr 2022.

- Carrefour RBS (Retail Business School) - KSA Ar Riyadh - School opening leader - Sep 2022.

Education Education
2001 – 2004
Faculty of Information Technology
Faculty of Information Technology
AUL UNIVERSITY
2001 – 2004
Faculty of Information Technology
2001 – 2004

Bachelor Degree in Computer Sience.


Year: 2001 - OCT 2004 GPA:3.34

2019 – 2020
Mini - MBA
Mini - MBA
International Business Management - Berlin, Germany
2019 – 2020
Mini - MBA
2019 – 2020
  • Essential Management Skills.
  • Strategy and operations.
  • Finance and Accounting.
  • Marketing and communication.
  • Human Resource Management.
  • Economics and International Business.

Verification code. 443108-162-887-0372

2021 – 2022
(PMP)
(PMP)
Project Management Institute (PMI)
2021 – 2022
(PMP)
2021 – 2022

Project Manager Professional from Project International Institute.


PMP - Year 2022 PM ID. 8383601

2021 – 2023
MBA
MBA
International Business Academy Inc. IBA
2021 – 2023
MBA
2021 – 2023

Master's Degree in Business Administration

Thesis: The Progression of Online Business through the Pandemic of Corona Virus.


Year 2023 IBA.9013