Digipay is the financial arm of digikala the biggest e-commerce in Iran with more than 3 million active daily users

• Increased the loan allocation conversion rate from 6 percent to 13 percent by implementing the electronic promissory note service
• Enhanced customer satisfaction rates (NPS) by 1 percent through the improvement of digital signatures and online identity verification
• Implemented merit management infrastructure to control the default rate and improve the accuracy of credit ranking models from 84 percent to 86 percent
• Increased market segment by designing and implementing collateral of stocks and targeting stock market participants
• Managed cross functional product team including 3 developers, 2 business developers and a quality assurance engineer

• Managed design, implementations, and roll out of an internal operational accounting system which automatically aggregates and process over 30,000 daily transactions across multiple financial departments
• Replaced a manual document generation process with an automated platform to generate half million daily documents, resulting in 35% cost saving
• Proposed and implemented an internal tool to reconcile 30,000 daily transactions with various corporate partners and produce the overall daily revenue and expenses reports, resulting in 15% operating expenses saving and reducing the period of reconciliation from 3 days to 1 day
• Managed a team of 7 people including developers, business partners and data analysts

Butane Industrial Group is the third largest producer of gas-water heaters in the world with 70 years of production history.

• Designed and produced more than 10 Financial Business Intelligence reports based on Oracle BI by using Oracle Scripting for various operational units
• Optimized data extraction by cleaning and re-modelling the financial database, improving accessibility and reliability of information

Ginzzaa was an E-commerce platform offering products from more than 200 local independent designers and creative entrepreneurs

• Performed customer-oriented studies, including focus groups, to identify top-selling product categories; utilized findings to onboard additional sellers and enhance overall sales performance
• Designed a gift credit and accounting feature along with a wallet to facilitate gift purchases
• Designed, documented, and rolled out a comprehensive on-boarding process for suppliers to educate them for the values that Ginzzaa platform could create and how to setup and use the platform operationally resulted in reducing onboarding time by 30%