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Event Management - Sponsorship Sales -Partnership Marketing - Hospitality
Dynamic sponsorship, sales & partnership marketing manager. Skilled in strategic business development with proven successes in building client relationships, leveraging market intelligence/ competitive advantage to increase revenue. Management experience, including P&L responsibility for sponsorship sales, contract negotiation, promotion, strategic client relationship development.
Most recently, piloted experiential marketing & events for PXG (Parsons Xtreme Golf) charged with creating, developing and producing compelling consumer experiences to increase brand awareness, engagement & enjoyment to drive sales. Ka Boom Baby!
Prior work includes Promotions, Marketing & Event Entertainment sponsorship's for major sports events, athletes, celebrity influencers. Optimized promotions to engage consumers with marquee brands including Pepsi-Co, Rolls Royce, Anheuser Busch, MGM, Caesars and The PGA Tour.
Career Strengths and Achievements
- Developed, activated and managed 100+ strategic event initiatives to promote programs, integrating product launch, sponsorship activations.
- Expanded an $100k offer into a 3 year $1.5m sponsorship endorsement agreement
- Rainmaker, skilled prospecting, relationship builder, P&L experience
- Experience selling Sponsorships at an Entertainment/Sports Marketing Agency, League (NFL, NBA, NHL) brands (MGM, Citi, PGA Tour)
- Identified, negotiated and managed strategic corporate partnerships to promote, underwrite music and comedy show tours
- Secured, managed and led execution for marketing partnerships for production of five HBO television specials
- Compel, excite and engage team to achieve results.
- Responsible for development of strategic events plan, sponsorship strategy, including development of specific events to engage customers, create compelling brand experiences to drive sales & preference.
- Develop event-specific sponsorship sales materials (decks, one-sheets, ROS)
- Coordinate event prospecting, lead generation by calling on and qualifying potential event sponsors, strategic partners.
- Negotiate materials terms of sponsorships (pricing, deliverables, sponsorship elements, staff).
- Work collaboratively with internal/remote based team to coordinate efforts, capitalize on sales opportunities. Managing multiple accounts and projects simultaneously.
- Manage relationships with PGA Tour, Players, Financial & festival conference partners
- Manage sponsor relationships, track activity through event re-cap to measure ROI.
- Responsible for F&B operational and financial success at Top 100 Private Country Club. Managed 7 restaurant locations, catering, banquet, event execution, management, staffing. 2017 results generated over $1.9m in F&B sales. $1.7m Catering business.
- Focus team on set goals that are on-message, on budget deliver against set strategic objectives, building strong impactful relationship- The Place to Be.
- Coaching, mentoring and inspiring staff to deliver compelling events to exceed client expectations to drive sales, memberships and satisfaction. Responsibilities included interviewing, hiring, and training all F&B personnel.
- Research and identify sales opportunities, corporate, wedding, business and BOD meetings. Assist in creation of events for yearly calendar.
- Oversee all aspects of event functions from setup to breakdown, measure results to improve guest experience. Events included golf tournaments, demo fitting days, charity celebrity fundraisers, music festivals.
- Focus team and efforts on set goals/ outcomes, that are on-message, on budget and deliver against set strategic brand objectives, building strong impactful relationships, drive revenue
- Event consultant for production of consumer marketing, promotions and events to connect advertisers, brands with consumers to increase sales, awareness and the bottom line. Lead team as ambassador, mentor and coach in experiential marketing activations and promo. Media, PR, cost & competitor analysis, strategy, marketing plan development.
- Serving finance, hospitality, tourism and sports event entertainment sectors.
- Successful regional sales and marketing manager for Citi’s consumer lending division. Recruited by Director to lead efforts to market new innovative technology and promote products to achieve business plan goals. Territory: Cal, AZ, UT, CO, NV & NM.
- Led strategic marketing communication with customers, internal departments management to align sales division systems, processes, procedures, prospecting efforts with corporate goals.
- Cultivated relationships to drive sales monthly sales from $500k month to $20M. Awarded Top 10 Sales manager in less than 6 months.
- Managed promotional activities, strategic partnerships, sponsorship sales, event marketing, activation, corporate alliances, talent management representation.
- Provided strategic direction for the development and execution of sports and entertainment events, serviced clients and agency relationships.
- Promoted five heavy weight boxing championship title fights. Secured corporate alliances to sponsor/underwrite TV and feature film projects, sporting events and promotions. Supervised production, promotion for live events, strategic initiatives and sponsorship fulfillment.
Extension- Business law, management, marketing and sponsorship