Woody Meachum

• Owned Global remit driving digital strategy, Account Based Marketing (ABM), technology, innovation, and business analysis for Oracle across North America, Latin America, EMEA, and JAPAC, including the negotiation of global rate cards to bring added value to clients.
• Developed and executed multi-channel Awareness, Traffic Driving, and Lead Generation digital campaigns for three lines of business.
• Managed teams responsible for digital media strategies across direct response, partner direct, programmatic, social, and paid search.
• Coordinated data-first approach enabled via ABM, 1st party, and 3rd party data executed through Oracle Data Cloud product suite.
• Founded cross-agency Business-to-Business Center of Excellence for sharing of best practices.

• Led innovative multi-channel digital strategies and activation for State Farm Insurance, BMO Harris Bank, and the Illinois Lottery handling branding, traffic driving, and direct response efforts.
• Created multi-year programmatic media campaigns via The Trade Desk and One by AOL in addition to the creation of client-specific Private Marketplace deals leading to delivery assurances and identification of strategic partnerships through data-lead application.
• Designed and implemented data-driven approaches using 1st, 2nd, and 3rd party data via CRM (LiveRamp) and DMP (Neustar/AK) systems to drive conversions and business growth.

• Managed digital strategies for H&R Block and Illinois Lottery to maximize reach and conversion activity in across multiple media programs.
• Designed Multi-Touch Attribution based pricing model for H&R Block leading to 33% reduction in Cost per Acquisition YoY through the creation of competition between multiple programmatic models over a 2-year period.

• Led several teams overseeing reporting and analysis of media performance for clients with a main focus on digital media channels.
• Grew departmental responsibilities from two clients to over six in less than 18 months.

• Created and led the digital marketing department handling Display, SEM/SEO, and Email Marketing within traditional consulting organization.
• Provided digital marketing strategies, points of view, and channel strategies for Fortune 500 and Internet Retailer Top 500 companies.

• Directed operational technology systems including email, system archive, CRM, sales force automation, and computer systems.
• Led digital marketing programs including Market Research (Qualitative & Quantitative), Business Analysis and Goal Setting, Marketing Strategy, SEM/SEO, Web Analytics Strategy, Online Media Planning and Execution, and Technology Vendor Assessments.

• Created and managed marketing and IT department that executed channel programs for the organization and its clients.
• Designed and managed the creation of internal ERP, CRM, and Sales Automation systems.

Creative and technical execution of digital marketing programs including Web, intranet, and multi-media projects for clients such as Monsanto, NutraSweet, Dean Foods, Illinova/Illinois Power, and Chicago Convention and Tourism Bureau.

Video content development specifically targeted toward B2B and Educational disciplines.