Classic Reinvention

William Thomas

Producer

Greater Philadelphia Area, US
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Summary

Perspective is everything. Mine is a little awkward and it affects everything I do from the way I think to the content I produce, I make sure to add a spark that appeals to the Beautiful Weirdos and unicorns among us. Though many people use content to just send a message, I see it as a place to engage and build community, while capturing and retaining attention - that’s what my content does. Whether it is the original pieces I create, the experiences I put together, the partnerships I’ve had or the marketing collateral that I build for others, the goal is not only to be seen as a little different but to make the audience pull up a chair and stay a while... maybe even have some tea.

As a self-taught content and experience producer, I don’t always adhere to industry norms but tend to explore for inspiration everywhere and bring it back to my productions in order to amplify the messaging in a way that gets stuck in your head. From product integration where you can see the real-world application through media to an awkward social media post that you can’t seem to take your eyes off of, I'm passionate about stretching the imagination and creating amazing content that both informs and entertains.

Experience

2014 Jun - Present
Producer
ACRIdea / Philadelphia

Founded on the principle of activating marketing creativity from the time of idea conception, ACRIdea is a content creation company that produces original content and partners with brands to create video content and brand strategy that captivates a busy audience, especially in the age of social media. Our strategy is to learn about the brands with whom we partner and devise ways to create seamless product integration into productions allowing for the audience to not only see a product or service but have a deeper understanding of its applications by character example. As we look toward the future, ACRIdea plans to create more partnerships for the distribution and syndication of our original content.

2013 Nov - 2015 Dec
Instructor
PhillyCam / Philadelphia
Through PhillyCam, I was able to create and facilitate a unique filmmaking course driven by experience and minimalism. Having students use everyday objects, we overcame the initial fright of creating a film by creating a film all while learning the basics of writing and creative understanding in order to create good content.

Education

2000 - 2003
Simon Gratz
Art Major / Art
Simon Gratz High School

Simon Gratz High School, Art Concentration, Class of 2003

Skills