Sarah Rhodes

• Oversight of east division of televisions stations (11) to achieve all revenue goals, achieved 100% NB/NTR and digital revenue through first 8 months of the year for the group.
• Scripps sales process training, leading local sales revenue and development of new and existing business.
• Coordinate with content to develop and execute NB/NTR initiatives.
• Provide in-market sales support through sales calls and agency negotiation.
• Develop sales strategy, new business initiatives, digital process improvement to increase revenue alongside local sales leadership.
• Work collaboratively with corporate and sales leadership to integrate digital revenue to local markets. Continuing to be digital expert for local markets on product, strategy and execution.
• Coaching of individuals on growth to retain and recruit top talent.
• Integrated marketing strategist serving the local markets to drive results, expertise in automotive.

• Oversight of 11 televisions stations, 34 radio stations for digital revenue. Direct reports include Digital Sales Managers, Digital Mangers (both content and sales), Digital Support Associates across TV and radio markets. (radio through 8/17)
• Provide in-market sales support through sales calls and agency negotiation.
• Digital revenue growth of 25% YOY
• Work with station leadership teams focused on consultative sales training with the Scripps Sales Process, working with clients directly in all markets on marketing strategies.
• Successfully integrated new markets with billing systems, new digital sales systems, site redesign, new app designs, infrastructure support at the local and corporate level.
• Systems specialist to provide guidance to all markets and senior leadership team on reporting, forecasting and systems training.
• Successful execution of sales blitz strategies driving new and digital business for 3 markets, $2m in NB/NTR - $750k digital
• Work with digital site directors in each market on sales initiatives.

• Implementation and creation of digital strategy for clients new and existing both agency and direct.
• Partner with DOS & LSM to manage integrated buys, collaborate on schedules, production, and traffic. Servicing all accounts on all levels on each platform.
• Sales training leader in partnership with local management team. 22 Integrated Account Executives 5 Digital Account Executives 3 Digital Sales Support Associates
• Manage digital sales department growing revenue and account base. Accounts ranging from $30k annual contracts to $5 million. Annualized 35% YOY growth consistently.
• Implement uniform tracking and reporting procedures for key clients to ensure delivery.
• Assisting with implementation, sales strategy and training of programs with all stations, specializing in automotive.
• In collaboration with corporate team implemented new systems and process for digital order entry across all markets
• Budgeting, forecasting, sales and any other tasks required.

• Direct oversight of two weekly newspaper properties for digital revenue.
• Monthly sales blitz and training of 4 properties across Michigan.
• Digital sales strategy and creative for clients. Increase revenue 40% YOY for 3 years.
• Work with account executives and leadership team on direct sales and training.
• Other duties as assigned

Oakland University, Rochester, MI

Major: Psychology - Minor: Philosophy

Graduated Academic Commendation April 2001

Bachelor of Arts

Lakeland High School, White Lake, MI

Graduated National Honor Society 1994