Sarah Oister

Sarah Oister

Graphic Designer/Art Director at FARMHOUSE FRESH

Dallas, TX
Profile:

Summary

Skills

  • •Graphic Design
  • •Strong Writing/Editing Skills
  • •Adobe Photoshop/Lightroom
  • •Organization & Leadership
  • •Adobe Illustrator/InDesign
  • •MS Office Suite
  • •Photography
  • •Social Media Coordinating
  • •Copywriting
  • •Art Direction

Experience

2018 May - Present
Graphic Designer/Art Director
FARMHOUSE FRESH
  • Creative direction, styling, and shooting of all e-commerce photography.
  • Work with social media coordinator on content calendar to promote product launches, promotions and to create engaging content for our customers and partner spas.
  • Concept/design of product packaging - Also working with printing vendors and suppliers to find the right vessel and substrate for each product.
  • Graphic design of magazine and web advertising.
2016 Jun - 2018 May
Associate Manager/Marketing Content
YUM! Brands/PIZZA HUT
  • •Worked on several cross functional projects such as the new app, message-on-hold upgrades, new asset team member video shoots, and more.
  • •Based on performance data on social content, would optimize creative approach to increase engagement which led to a 20% increase in Engagement Rate YoY.
  • •While on the social media team, created photoshoot schedule, along with presentation of content to key leaders in the marketinging department.
  • •Managed close relationship with partner agencies such as TacyLocke to bring engaging content to life for social, TV, PR initiatives and print advertising.
  • •As on of the only creatives in the building, worked on several projects for cross functional partners including leadership, HR, digital, and development.Creative direction and production of external photoshoots for digital and traditional advertising.
  • •Style, shoot, and retouch all photos and videos for Pizza Hut social channels.
  • •Partnered on creation of the Pizza Hut social content calendar for all platforms from concepting to execution.
  • •Created the brands first Instagram Story Ads, making Pizza Hut a first to market brand in the space, which performed 4X industry benchmark.
  • •Helped create and bring to life the first ever Pizza Hut Brand Guidelines for all of the brands creative elements.
2013 Jan - 2016 Jun
Fashion Photography Stylist/Editorial Still Stylist
NEIMAN MARCUS
  • •Styled all categories of accessories still shots for Neiman Marcus, Last Call, and Cusp.
  • •Styled editorial stills for Last Call online, as well as email, and print.
  • •Styled apparel sell shots on mannequin and on figure for all categories.
  • •Maintained the style guide for product sell shots in order to create a cohesive asthetic amongst all stylists.
  • •Planned creative ideas for editorial stories to appeal to our customer according to trends and season.

Education

2008
Oklahoma City University
Bachelor of Arts

Oklahoma City University

Bachelor of Arts

2008

Skills