Sara Meyer

•Establish and maintain relationships with brand partners.

•Research new possible product lines for retail store.

•Create marketing strategies to promote new treatments and products.

•Manage all social media including Facebook, Linked In and Wordpress.

•Lead the creation of the La Chele online store.

•Manage all press releases throughout the entire process.

•Create and distribute direct mailers.

•Organize all company events.

•Maintain inventory levels at appropriate levels.

•Analyze product sales reports and determine appropriate inventory levels for all products.

•Place all inventory orders for retail store.

•Coordinate signage for all products in retail store.

•Set pricing for all products in retail store.

•Ensures all marketing activities meets the highest quality standards set by Donaldson Membranes.

•Confirm all key timeline dates are met (tradeshows, press release, artwork, and advertisements).

•Develop, execute and track the ROI for all marketing campaigns and new product launches.

•Manages copy for all marketing related activities.

•Designs artwork for all advertisements, direct mailers, press releases and trade shows.

•Maintains the master list for all customers, prospects and leads obtained from marketing activities.

•Discover new potential opportunities through competitive analysis, industry research and sales data.

•Attends trade shows and conferences to learn of upcoming changes in the industry and in the market.

•Organize and maintain inventory levels of promotional items and collateral.

•Create consistent sales support literature and coordination of language translations. Manage stock and reprints.

•Identify top industry publications for advertising and PR purposes.

•Develop the theme and creative aspect for all marketing campaigns including advertising and direct mailers.

•Research possible exhibitions in all markets and present proposals.

•Coordinate all events and trade show activities, including booth space and set-up, reservations, logistics, accommodations, managing exhibition agencies, graphic creation and lead follow-up.

•Assist in the development of the new website and update website content. Maximize search engine capabilities.

•Collect primary and secondary research, both customer and market related, to add value and target prospects. Maintain quotation log warranty records; assist in follow-up of case studies.

•Carefully maintain all marketing and sales databases for use in cold calling and improving sales opportunities.

•Diligently manage collateral and promotional items for new and existing stores promoting sales and profitability.

•Provide ongoing timely and accurate sales reports to MetroPCS dealers and employees to monitor progress.

•Effectively support Sales Channel and Marketing Team to achieve business objectives, additionally prepare for the opening of new indirect dealers providing expert technical and operational support.

•Skillfully manage/maintain company website for the Philadelphia market improving outreach and customer service.

•Enroll new dealers though the BrightPoint application process.

•Prepare informative presentations for the Indirect Sales Team to improve knowledge base and enhance sales.

•Adeptly maintain the important Midas Database for the indirect channel, assist with events.

•Assist with the collection of competitor research for use in marketing programs.

•Diligently maintained marketing database, created new entries and made corrections, pulled mailing lists for newsletters, and assisted with database upgrade efforts.

•Actively participated in advertising and other promotions from national marketing, putting together insertion orders and sent materials to publications meeting deadlines.

•Key contributor in effectively coordinating sales events including target mailings, receiving RSVPs, organizing materials and presentations, staffing the registration table and assisting with any necessary follow-up.

•Successfully ran 5 PGA Golf Tournaments including tracking invitations/registration, ordering marketing items, and partnering with the country club to ensure all event details were arranged prior to the event.

•Obtained, developed and skillfully managed all promotional and marketing materials, effectively coordinated direct mail campaigns resulting in developing new client base.

•Adeptly reviewed and edited monthly newsletter and intranet marketing announcements improving quality visual effectiveness of informational products and advertisements.

•Successfully coordinated administrative side of marketing-check requests, invoices and event tickets.

•Hand selected to play key product expert role in serving as information point/resource about marketing for colleagues