Rayna Runnels

Rayna Runnels

Sales and Marketing

Memphis, TN
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Summary

Top-performing sales professional with a diversified history in new product launch and positioning, business development planning and territory management. I have been successful in positioning and communicating a product’s value proposition to accelerate sales in targeted, Fortune 500 accounts. This requires a competitive personality, persistence and a commitment to helping clients achieve superior outcomes.

Experience

2019 Jan - Present
Leasing and Marketing Manager
Fogelman Properties / Memphis, TN
  • Hire and trained all leasing agents, helped close sales, planned events for the community, various financial and administrative duties, built rapport with residents and prospective residents, social media marketing, marketing to create traffic to the property, proficient in YARDI/CRM

2018 May - 2019 May
Leasing/Sales
Heritage Properties / Oxford
  • Performed all sales and leasing activities to achieve the property’s occupancy goals, conducted property tours, processed applications and leases, marketing to create traffic to the property, social media marketing, planned events for our community, various financial and administrative duties, built rapport with our residents and prospective residents, networked with local businesses per marketing purposes, proficient in YARDI/CRM
2017 Jan - 2019 Jan
Sales Representative
Clayton Homes / Como, MS
  • Sales of manufactured homes, conducted tours and gave presentations to educate our clients on the different characteristics of each home, building and maintaining relationships with clients and prospective clients, generate leads through different marketing tactics including social media, being persistent in following up with potential buyers and networking. I also attended ongoing sales and industry training.
2008 Feb - 2012 Sep
Account Executive/Coordinator of Events
Hyland Media LLC / Oxford, MS
  • Executed outside and direct sales for exhibit space and magazine advertisement, managed key accounts, generated customer relationship development, extensive research to develop new trade show concepts, developed strategic marketing positioning, social media marketing, facilitated negotiations, direct input in all management decisions, supervised staff when needed, coordinated events, attended IAEE for training and networking purposes, new business development, met or exceeded all sales goals, cold calling and new product rollout.
2002 Feb - 2006 Jan
Administrative Assistant/Patient Advocate
Riley Hospital / Meridian, MS
  • Assisted the CEO with diverse projects, maintained the administrative office calendar, upheld physician relations, coordinated all executive meetings and organized travel arrangements for the executive staff. I was promoted by administration for the patient advocate position and therefore visited patients daily to ensure satisfaction. I conducted training seminars on customer service to all nurses and floor staff and was selected to serve on The Facilities Improvement Team.

Education

2000 - 2002
Northwest Mississippi Community College
Associates / Business and Marketing Management

Skills