Prakash Menon

Prakash Menon

Digital Marketing | Social Media Marketing | SEO Specialist | Digital Signage Expert | Google Certified Professional

United Arab Emirates
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Summary

Manager with 15+ years’ Experience in Marketing, Business Development, Customer Acquisition and Customer Relationship Management.

Over 5 years experience in Digital Marketing with a focus on customer engagement using quantifiable metrics to create effective campaigns that increase ROI and decrease costs.

Strong technology background with passion for new technologies that create more efficient processes and a deeper understanding of marketing data.


Experience

2020 Jan - Present
MANAGER, DIGITAL AND KIOSK MARKETING
UAE EXCHANGE CENTRE LLC / Dubai

Highlights: Developed Marketing and Communication plan for launch of Self Serve Kiosks. Developed creative communications with help of branding team and external agency for the roll out.

  • Maintained all responsibilities from previous role and took on marketing of self service Kiosk.


2015 Jan - 2019 Dec
MANAGER, DIGITAL AND OUTDOOR MEDIA
UAE EXCHANGE CENTRE LLC

Highlights: Grew Facebook followers by 200% through exciting promotions, contests and paid social media campaigns.Generated record 15,000 leads in a month through integrated digital marketing campaign. Improved content strategy, content management processes and tools. Implemented AI powered marketing tool for social media management, content management, measurement, reporting, bench-marking and analysis. Added additional 300 screens and 50 store locations to the digital signage project, strengthening the total network to 600+ screens. Migrated existing digital signage network to PADS4 data driven content management platform. As part of digital transformation migrated traditional LED currency rate boards to dynamic digital signage platforms across 150+ store locations. Integrated UAEEX transaction portal with PADS4 data driven content management system for automated, rule-based, real-time exchange rate display.


  • Maintained responsibilities from previous role. Took additional charge for Digital Marketing activities.
  • Make a plan to engage: Working with a cross-departmental team, maintain and develop the master content and communications calendar for all social media channels
  • Establish short- and long- range objectives and develop strategic and technical plans for implementing social media campaigns
  • Create and publish of timely, relevant, high-quality content.
  • Maximise engagement, influence and reach across all social media channels
  • Define social KPIs and provide monthly reporting on social media performance across channels
  • Think strategically and apply market techniques to increase visibility, boost traffic, engage with constituents and measure impact of efforts
  • Ensure digital opportunities are maximized by integrating into all marketing plans and practices working across functional departments and markets
  • Work with the internal creative promotions team and outside creative agencies to develop and create social assets to fulfill all social marketing roll-outs
  • Drive success for all digital marketing efforts through social campaigns, content marketing, digital tool analytics and social media monitoring
  • Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates.
  • Lead social and influencer engagement/blogger outreach/community management/paid media buys
  • Conduct market analysis to identify challenges and opportunities for growth. Track competitors’, Conduct periodic competitive content audits and out of industry best practice analysis
  • Implemented Whatsapp and Social media integrated marketing campaigns for lead generation. Helping drive leads and business for the company
  • Oversee updates to social platforms, sites and applications and support live event coverage in social spaces
  • Developed brand building stories through customer testimonials and facebook live videos.
2012 Nov - 2014 Dec
MANAGER, DIGITAL SIGNAGE
UAE EXCHANGE CENTRE LLC / Dubai

Highlights: Scaled the project to additional 200 screens and 50 more locations.Reduced cost by 50% migrating to self hosted server for content management system.Created additional revenue stream by leveraging of store network and screens, displaying ads for partners, sponsors, events, and non-competing brands to high footfall traffic.


  • Maintained responsibilities from previous role.
2007 Dec - 2012 Oct
ASSISTANT MANAGER, DIGITAL SIGNAGE
UAE EXCHANGE CENTRE LLC / Dubai

Highlights: Developed and deployed a remotely managed network of 120 digital screens across 50 store locations, to resolve the increasing challenge faced on constant update of customer communications.Reduced cost on printing and BTL through centrally managed broadcast and real time update through content management system.

  • Deployment of XMedia digital signage project including guidance, support to stakeholders in purchase of hardware and software deployment.
  • Managed a team of system integrator for system deployment.
  • Responsible for vendor and partnership management for the country including system integrator and solution providers.
  • Identify opportunities to maximize ROI from digital signage projects for the country operations.
  • Conceptualize and develop content suitable for use on signage networks
  • Broadcast management of xmedia digital signage network including content schedule, playlist, content library, records
  • Provide guidance to support team in troubleshoot technical issues (players, servers, network, schedule and content upload) for XMedia network.


2005 Oct - 2007 Dec
BUSINESS DEVELOPMENT/MARKETING EXECUTIVE
UAE EXCHANGE CENTRE LLC / Dubai
  • Manage all aspects of the marketing for key remittance products including retail and corporate business.
  • Develop and execute marketing campaigns to customers.
  • Organize activities to promote branch
  • Create adequate visibility about the branch presence in the catchment area
  • Organize relationship building activities in/for the branch to engage with the existing customers.
  • New client acquisition for corporate business
  • Support branch remittance counts through retail activities in labour camps and other public gatherings.
  • Tracking and monitoring of promotions to evaluate impact
  • Develop market, product, and competitor research to assist with development and positioning of solutions for target accounts
  • Manage client relationships, and proactively manage the end-to-end business development process including sales pipeline management and value selling
2005 May - 2005 Sep
COUNTER STAFF
UAE EXCHANGE CENTRE LLC / Dubai
  • To provide excellent customer service at branch customer
  • To attend customers for all business transactions at the counter.
  • Attending customers for making remittance, currency exchange, demand drafts / telex transfer / electronic transfer.
  • To answer customer complaints, branch detail inquiries, transaction inquiries, rate inquiries, conversion.
  • To perform a role of lobby assistant in branch.


2003 Aug - 2005 Feb
CUSTOMER CARE EXECUTIVE - WEB WORLD
RELIANCE COMMUNICATIONS / Ahmedabad
  • Handling day to day activities of webworld outlet.
  • Monitor the appearance of the premises, ensure it is kept clean, tidy, well organized, fully stocked and fully staffed
  • Handling customer service desk.
  • Focus on customer service and customer delight
  • Achieving monthly sales target pertaining postpaid and prepaid mobile connections
  • Increase the sales for reliance India mobiles, achieve targets set out.
  • Keeping track of handset sales of brands LG, Samsung and Nokia
  • Handling other administrative works
  • Provide training and advice on it and other related matters - for staff and users.
  • Managing and promoting of events like multiplayer national level gaming tournaments, film promotions, video conference, online national level
  • Common entrance exams and other activities pertaining to utilization of broadband
  • Responsible for the maintenance, administration and smooth running of all the hardware & software installed at the outlet.
  • Preparing of weekly and monthly MIS reports
  • Handling marketing activities and visual merchandising inside and outside outlet.
  • Generation of new customers of business.


2003 Mar - 2003 Aug
CALL CENTER EXECUTIVE, BPO
ICALL INDIA LIMITED / Ahmedabad
  • Receiving a list of prospectus customers and making calls to each customer regarding the purchase of telecommunication carrier
  • Probing the customers about their current telecom carrier and informing about new telecom carrier
  • Informing the customers about the advantages and ease of new carrier
  • Maintaining the sale sheets and reporting it to the supervisors at the end of each day

Education

Ahmedabad Management Association - AMA
Diploma in Banking
NIIT Ahmedabad
Diploma in Software - DNIIT
Gujarat University
Bachelors in Commerce

Skills