Patrick Waechter
Writer, Editor, Content Creator
Summary
A creative manager, content creator, writer, and entrepreneur with more than 25 years of professional experience contributing to magazines, newspapers, and digital, I am currently seeking a new challenge writing and producing news stories for an innovative media organization of integrity.
Experience
Managing Editor
ARareWorld / Los Angeles, CA
•Created and developed this company and publication from the ground up, including mission statement, trademark registration, business plan, marketing plan, customer lifecycle, concept development, brand book, voice, and style guide.
•Produced and distributed 100 issues, managing production teams for editorial, graphics, printing, and online.
•Managed annual editorial calendar, including deadline schedules for all creative and production staff.
•Oversaw digital content performance analytics and developed evolving content strategies to satisfy user demands.
•Expanded subscriber base via integrated marketing campaigns, bulk sales contracts with financial services companies, and promotional events, growing from 300 initial invitees to over 11,000 with an average net worth of US $118 million.
Vice President, Marketing
Mint Lifestyle / Los Angeles, CA
•Managed production of secure website including customized back end with custom content management system.
•Served as editor-in-chief of an online magazine for members, producing original editorial and video content with over 20 expert freelance lifestyle contributors.
•Oversaw company’s brand identity, external messaging, and online presence.