Nora ORourke
Creative Director
New Jersey
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Summary
Nora O’Rourke is a Northern NJ based Creative Director spearheading new ideas and projects from a blank slate to multi-million-dollar businesses. Creative and strategic in equal measure, she believes design is a powerful business tool and strives to deliver a visually stunning brand experience across all media. She has 10+ years of work experience in agencies, corporate environments, and start-ups and specializes in team collaboration and comprehensive design project management.
Experience
2014
Apr
-
Present
Creative Director
Nora ORourke Product Development / Rockaway
I provide innovative design work, branding strategies, and creative consulting services for a wide variety of projects.
NEVINS | 2018 - 2019
• Launched new e-Commerce lifestyle brand in collaboration with business partner to promote organizational mission of helping people sleep well by offering both product and education.
• Led web development and marketing initiatives, including comprehensive design work to create e-Commerce responsive website, packaging, customer communications, and social media presence.
• Connected with teammates to determine brand positioning, identity and voice; designed brand identity and collateral; authored marketing and product copy.
Craft & Forge | American Maker Style | 2019 - Present
• Collaborated on development and launch of new lifestyle brand targeting specific cultural mindset of key consumers.
• Spearheaded brand positioning and identity, partnered with advertising agency on developing a communications plan.
• Spearheaded website design and researched artisan collaborations.
Education
Fashion Institute of Technology
Advertising Design
Skills
