Nichelle Martin

Coordinate and produce seven+ fashion photo/video shoots a year for digital and print advertising mailers.Project management, product development assistance and line consulting.Including, creative direction for specialty design projects and video tutorials; Series of 5.

• Execute calendar deadlines, maintain budgets and manage up to 20 crew members per production.

• Raised production value by hiring key crew members by utilizing own network resources; photographers to wardrobe stylist.

• Increase sales by identifying key silhouettes and seasonal colors with trend analysis and design direction reports for AO target market.
• Assisted in the design and development of AO successful jewelry collection; charm bracelet series

“Many items that Niche has directed us to produce have resulted in sold out or high volume sales” Antthony Hankins~

Responsibilities: Identify fashion trends and create directional fashion reports for design and production team. Manage each digital and printed mailer project from start to finish, plan and coordinate fashion shoot; secure photo and video shoot location; negotiate rates and book models/crew. Oversee style out with stylist to organize and approve final looks.Select images, proof mailer and video, create product list for styles. Schedule, printing, press checks and distribution timelines Assist with blog content and manage posting schedule.Promote mailer and promotional video on social media outlets.

Coordinate planning for luxury line, Worth New York collection trunk shows four times a year plus, two sample sale events. Design promotional materials; invitation and electronic mailers.

• Maintained and exceeded sales goals 85% of seasons year end.
• Assist in styling/fitting customer which resulted in sales of more than $7000 and secure future show appointments.

“I couldn’t do this business without Niche, I would have packed it in a while ago...she’s been great and hard worker” Harriet Stuart, Stylist~

Responsibilities: Plan and coordinate trunk show operations; organize equipment setup and logistics, secure client appointments, merchandise product, electronic inventory, E-marketing advertising; Social media marketing via Facebook, LinkedIn, company portal, Mail Chimp/Mad Mimi. Create mass mailings/mail merge, virtual tours and sales; Place orders. QuickBooks; light accounting.

Co-producer and Coordinator for Digital LA fashion tech startups presentation and runway show.

• Landed partnership and strong business positioning with several tech businesses on future projects.