NADIA BURKE

Gilmour Brand Management

• Repositioned Gilmour brand for growth, delivering $106M in sales (+20% increase in 3 years)
• Developed effective brand marketing plans in line with company's objectives and business goals
• Redesigned Gilmour.com website/added e-commerce functionality, resulting in 100%+ traffic increase
• Implemented a robust SEO strategy, increasing organic site visits from 160K to 820K in 3 years
• Lead social media initiatives resulting in avg. 6% weekly consumer engagement (vs 2% industry avg.)
• Oversaw execution of robust yearly content calendar rooted in SEO and consumer trends
• Executed targeted and disruptive digital advertising, based on geo, seasonal, and weather targeting
• Managed PR and Key Influencer marketing drivers
• Lead cross-functional teams in new product commercialization efforts, resulting in $8M in year 1

Fiskars Experiential Marketing

• Managed execution of FiskarsPRO mobile tour, resulting in 1,500+ tool touches/+$30K in sales
• Oversaw implementation of major trade shows and events, supporting the overall sales goals

Gingher Scissors Brand Management

• Refined Gingher positioning and marketing strategy to protect $5.5M business
• Lead packaging redesign to reflect brand's newly refined positioning and increase sales (2020 launch)

• Oversaw planning and execution of direct-to-consumer and retailer-specific marketing efforts
• Managed in-house creative design and execution of packaging, POP signage, and trade advertising

• Developed positioning and launch plan for the LeakFree watering system with year 1 volume of $7M
  • Directed Print and TV advertising, PR, and Social Media activities
  • Managed retailer-level marketing, including POP displays and product demonstrations
• Managed a major packaging redesign for hose, nozzles, sprinklers, and accessories SKUs (150+)
• Refined Flexogen hose USP messaging strategy, resulting in $7M business win at the Home Depot
• Enhanced brand presence at major trade shows, resulting in a more premium and consistent experience

American Honey Liqueur

• Directed planning and execution of key marketing drivers, resulting in +16% sales increase ($23M)
• Conducted a quantitative A&U study among category users to position brand for optimal growth
• Managed execution of American Honey Calendar Girl Search promotion in 25 states
• Oversaw radio advertising media buy and execution to support the Calendar Search promotion
• Managed on and off-premise experiential marketing programming in 43 markets (1000+ accounts), resulting in 300K+ brand-consumer interactions
• Directed website update and Facebook marketing initiatives

X-Rated Fusion Liqueur

• Re-positioned $15M brand to African-American female consumers with +5% volume lift in year 1
• Managed PR and social media integrated strategies, resulting in 3K to 35K FB fan growth in 6 months
• Managed planning of radio and print media buys
• Lead 2012 celebrity spokesperson partnership exploration and negotiation stages
• Oversaw the experiential marketing efforts, resulting in 100K+ brand-consumer interactions
• Managed packaging transition (new bottles and shippers), ensuring uninterrupted distributor order fills

Frangelico Hazelnut Liqueur

• Successfully transitioned Frangelico to Skyy Spirits ownership ($17M)
• Lead global re-positioning efforts and strategic planning to support brand's growth objectives
• Oversaw planning and execution of key marketing drivers: Print advertising, PR campaign, experiential marketing, distributor incentives, and value-added retail offers

• Responsible for strategic and business management of the company’s marketing operations, resulting in total brand growth of 100%+ over 6 years (2004 gross sales $9M; 2009 gross sales $22M)
• Oversaw execution of commercialization strategy of Margaritaville Rum (launch year revenue $2M)
• Supported business development in chains, independents, and club retail channels
• Managed product and marketing launch of Ready-to-drink Mojitos (launch year revenue $1.2M)
• Oversaw all aspects of Jimmy Buffett concert sponsorship and pre-show brand marketing
• Implemented cost savings initiative by consolidating bottle caps and shipper SKUs ($150K in savings)

Marketing Manager

• Repositioned the brand for long-term growth and new business opportunities
• Developed and executed commercialization strategies for new product launches:
  • Ready-to-drink Margaritas, resulting in Year 1 gross sales of $2M
  • Flavored tequilas, resulting in Year 1 gross sales of $2.8M
• Managed Gold and Silver tequila lines, growing the business 50% over a four-year span
• Oversaw development and execution of distributor, retail, and consumer multi-level promotions

• Developed and executed "go-to-market" business strategies for FTL Men's Sleepwear line at Target and Kmart, resulting in $30M year 1 sales
• Managed product development/design of the packaged loungewear line, resulting in "first-to-market" product placement in Target stores

Assistant Marketing Manager

• Successfully established new BVD positioning, product mix, pricing, and distribution strategies
• Executed BVD brand re-launch, securing exclusive distribution at JC Penney ($60M year 1 sales)
• Managed BVD national advertising campaign to support brand re-launch ($5M budget)
• Managed FTL Boys' Boxer line by developing competitive product mix and pricing strategies, growing the category by 94% in 2002
• Executed SKU consolidation strategy resulting, +10% sales growth, and +17% increase in profitability
• Managed a transition of boys' line to a new packaging, resulting in 10% lift in sales
• Managed the development and execution of quantitative A&U study
• Worked with product development team to launch private label line for BJs Wholesale Club