Luciana Novaes-Batista

Luciana Batista

Sales Manager

Redmomd, Wa.
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Summary

A charismatic and passionate professional with a strong entrepreneurial mind and spirit who is effective at building long-term relationships with customers while exceeding sales targets. Enthusiastic team player who brings an understanding of working with different sizes of businesses by uncovering their needs and providing customized solutions. A multi-lingual professional experienced in working with diverse markets. Solid ethical behavior aimed at managing both assets and employees. Strong record of identifying areas needing improvement, improving processes, boosting sales, and decreasing operational expenses. Superb communication, interpersonal, leadership, team-building, and problem-solving skills.

Experience

2017 Aug - Present
Sales Lead
RESTORATION HARDWARE (RH) / Redmond
  • Lead Sales Team to exceed sales quotas and goals.
  • Lead daily team meetings.
  • Works on maximizing company sales growth and profitability by overseeing all activities affecting the store personnel, including sales, customer service, merchandising, display and design.
  • Create an environment that inspires and encourages growth for all associates.
  • Co-manage the VIP Customer database in order to sell inventory before it arrives at the store in order to increase daily sales.
  • Capture meaningful customer data utilizing company applications created by my team, for the purposes of connecting with the client, building relationships and personalizing future client development opportunities.
  • Floor leadership duties; opening/closing the store, organizing intentional and meaningful coverage for all shifts.
  • Attract new clients by acting as a Brand Ambassador.
  • Maintain security standards within the store to ensure the safety of customers, colleagues, and company assets.
  • Ability to discuss with clients and give advice on general trends in design and developments in the luxury market, showing passion for interiors and luxury products.
2015 Sep - 2016 Nov
Manager, Assistant Buyer & Designer
Fiori at Nordstrom / Seattle, WA
  • This was a short term position in which I was hired to restructure and save a micro business located in a prime entrance at the flagship store Nordstrom's.
  • Implemented creative buying practices based on analyzing Nordstrom's existing customer base which increased sales over 1000% in less than 90 days.
  • Hired and trained personnel who excelled in excellent customer service.
  • Possessed strong assessment and decision-making skills.
  • Engaged with local community via events and social media platforms. Managed Instagram account.
  • Promoted an environment of self-awareness and self-development.
  • Had a strong understanding of trend and style that I wanted the brand to reflect.
  • Customer service oriented.
  • Ensured the merchandising processes were collaborative, supported and well-planned.
  • Key Holder
2014 Oct - 2015 Aug
Sales & General Manager
SWGMC / Seattle
  • Reversed Co-Op's downward spiral by implementing successful sales and marketing practices and by promoting Local Flower Farm Culture.
  • Responsible for driving sales and membership growth while executing all responsibilities and operations for a progressive local 14 farmer Flower Co-operative. Created new successful sales and distribution outlets. Maintained high-quality standards in product management and presentation. Planned and executed creative displays for each farmer's product. Provided excellent customer service and readily
  • Planned and organized monthly membership events as a goal to retain existing members and drive new membership sales.
  • Managed Co-Op's bank account and credit cards.
  • In charge of vendor payments and farmer member monthly commissions.
  • Continually monitored industry and product trends, seasonal and economic conditions, consumer needs, and used this data to aide farmer members with crop planning and business organization and growth.
  • Participated in Board meetings, created company/sales initiatives and objectives, and contributed ideas and plans to the overall growth of the business.
2003 Nov - 2014 Aug
Owner & Sales Director
Fiori Flower Market & Design / El Paso, Texas
  • Founder, owner and Creative Director of innovative business model and concept. Full service European style flower markets and interior design centers. Opened and operated four successful locations.
  • Hired, trained, and supervised a team of regional sales managers.
  • Maintained and grew customer base by training and mentoring sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
  • Maintains sales volume by tracking changing trends, economic indicators, competitors and supply and demand.
  • Negotiation skills
  • Built strong relationships with customers and vendors.
  • Managed processes.
  • Developed and implemented budgets.
  • Made outbound prospecting communications to build and manage lead development pipeline via cold-calling, networking, e-mail/e-marketing, and utilizing Internet information sources.
  • Qualified all sales leads based upon specific lead qualification criteria definitions
  • Responded to inbound inquiries from potential customers

Education

1996 - 2000
University of Puerto Rico-Rio Piedras
Bachelor in Business Administration / Management

Skills