Lorin Horosz

Lorin Horosz

Vice President Marketing

San Francisco, CA
Profile:

Summary

Accomplished senior executive with over 20 years of success in the real estate and tech industries. Ability to leverage extensive experience in marketing, branding and strategic communications to provide guidance on creating authentic brands or bring attention to existing brands in need of reinvention and management. Areas of expertise include brand strategy, marketing innovation, technology integrations, staffing and team stewardship, budgeting, media buying, social media management and strategic communications.

Experience

2013 Nov - Present
Vice President Marketing
Polaris Pacific / San Francisco, CA
VICE PRESIDENT OF MARKETING
As head of Marketing for Polaris Pacific, cultivated the Marketing Department from the ground-up and contributed to the company’s operational expansion from two to six major West Coast markets.
• Introduced new marketing automation and project management platforms, aided in the implementation of a new CRM platform and introduced new tracking and reporting systems.
• Strategically rebranded and repositioned Polaris Pacific within its niche, heightening the company’s brand image and visibility.
• Successfully oversaw the marketing of more than 45 new home communities and apartment-to-condominium conversions, including: 6 Mint, Rockwell, Knox, Rowan, TEN50, The Pacific, The Cove, Makali’i, Optima Kierland, LUMINA, and Mira Flats.

• Hired and actively manage and mentor an award-winning team of marketers based in San Francisco, Los Angeles, Phoenix and Seattle.

2001 Aug - 2013 Oct
Director of Marketing Communications
Grosvenor Americas / San Francisco, CA

DIRECTOR OF MARKETING COMMUNICATIONS

Developed the Marketing Communications Department for Grosvenor Americas, a multi-billion-dollar property business active in five property types and seven geographic markets in two countries. Hired and managed a multinational Public Relations team that secured several thousand articles. Developed and managed several hundred marketing programs encompassing real estate development and investment properties in the United States and Canada. Consulted Grosvenor Fund Management on the marketing strategy for several real estate funds and separate accounts. Promoted from Marketing Manager in 2003 to oversee all marketing and communications initiatives in North America as the Director of Marketing Communications.

Education

Stanford University
Continuing Education: Marketing and Social Media / Marketing, Social Media
The University of Kansas
Journalism and Mass Communications / Journalism, Magazine