Lisa Gruner

Lisa Gruner

Marketing Executive

Naples, FL
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Summary

Marketing Executive accomplished in simplifying complex business needs to create strategies and programs that drive results. Worked with Global and Fortune 500 brands including TD Bank, HSBC, General Motors and Sprint on both the marketing agency and corporate marketing sides, with consistent success in building and leading winning teams in driving record marketing and business results.

Specialties: Executive Leader & Advisor / Marketing & Business Strategy / Integrated Marketing Communications / Product Marketing / Brand / Field Marketing / Corporate Social Responsibility / Direct & Digital Marketing / Research & Insights / Budget Optimization / Product Development / Customer Experience

Experience

2016 Jun - 2019 Mar
SVP, Social Impact, Community Marketing Director
TD Bank

Drove TD Bank's social impact strategy, aligning brand strategy with bank values of embeddingpurpose into our communities. Led Field & Local Marketing, Community Relations, TD Charitable Foundation and Environmental Affairs groups.

2015 Jul - 2016 May
SVP, Product Marketing
TD Bank
Led team of Marketing Planning and Marketing Communications professionals championing annual plans and execution of all Marketing programs for Retail Deposits, Small Business and Commercial business lines. Modernized customers offers and value propositions to drive business results.
2012 Jun - 2015 Jun
VP, Head, Marketing Planning
TD Bank
Managed team of Marketing Strategists for Retail Deposits, Debit and Direct Channels (Phone, ATM, Online, Mobile) business lines, developing and executing annual plans and marketing budget allocations. Drove double-digit acquisition growth of new to bank customers and increased customer value through adoption of online and mobile services.
2007 Sep - 2012 May
VP, Marketing Planning
TD Bank
Developed and executed annual Marketing plans for Retail Deposits, Debit and Credit Card business lines, including direct marketing, advertising, retail and PR initiatives. Launched new credit card portfolio to customer base and achieved record Deposits growth results through Checking product redesign launch.
2002 Jul - 2007 Aug
Account Director
Mullen Addvertising
Directed agency teams and led marketing campaigns for several of the agency’s largest accounts, including HSBC, GM, Sprint, Mass Mutual and Liberty Medical. Contributed to expansion of Direct and Digital Marketing capabilities and client offerings.

Education

Endicott College
BS, Marketing