Joshua Rogers

Joshua Rogers

Account Director

Detroit, MI
Profile:

Summary

Highly motivated ad executive who will thrive in either an individual contributor or team atmosphere. Have a strong background in programmatic and media planning/buying. Experience on both the agency and sales sides of the business, and looking to make an impact for my clients.

Experience

2016 Nov - Present
Account Director, Platform Sales
Verizon Media / Detroit, MI
  • Central Region seller of the Oath DSP to agencies under Publicis, Omnicom, and IPG holding groups.
  • Increased revenue QoQ in 2018 while consolidating multiple DSPs (BrightRoll & Aol One) into one singular, unified platform:
    • Synchrony Financial (OMD) increased revenue 80% Q1-Q3, growing to almost $1MM.
    • Wendy’s (Spark Foundry) saw a 50% increase in revenue from Q3 to Q4 (~$600k to ~$900k).
  • Partnered with product engineering on 'punch list' to prioritize client product enhancement requests.
  • Worked alongside internal Field and Supply partner teams to create joint business plans across key accounts promoting directand self-service adoption of Oath products.
2016 Mar - 2016 Nov
Associate Director, Global Comms Planning
Carat / Detroit, MI
  • Worked on the Chevrolet Global business with a focus on soccer and the partnership with Manchester United.
  • Coordinated full-service marketing plans with social (iProspect, FleishmanHillard) , programmatic (AMNET), experiential (Jack Morton), andstrategy (Commonwealth) agency teams across multiple regions including LATAM, EMEA, and APAC.
  • Lead on paid media plan and strategy presentations to clients.
  • Largest initiative was the Chevrolet Mascot program, bringing 11 children to Manchester to spend a week with Manchester United FC,culminating with the ‘mascots’ walking onto the field before a match at historical Old Trafford Stadium.
2014 Feb - 2016 Mar
Manager, Programmatic
Spark Foundry / Detroit, MI
  • Led team of 3 traders on Publicis brands ranging from $1MM to $10MM in self-serve programmatic spend annually includingCoca-Cola, Wendy’s, Bloomin’ Brands, Post Cereal, and AstraZeneca, launching, optimizing, and reporting out onself-service programmatic campaigns.
  • Led client meetings surrounded around performance, goals, and marketplace changes.
  • Generated incremental spend for multiple accounts by working closely with Strategy and Media Buying teams out of SparkFoundry NYC, brainstorming additional programmatic ideas from their overall digital strategy.
2012 Jul - 2014 Feb
Digital Media Planner
Carat / Detroit, MI
  • Worked on the Chevrolet in-market business with a focus on the endemic auto sites, handling a budget of $120MM per year.
  • Interfaced with vendor partners, and worked internally with other GM brand (Buick, GMC, and Cadillac) planning teams,preparing RFPs for various campaign flights for vehicle launches and heavy up periods.
  • Analyzed campaign results to determine optimizations and recommendations for future flights while preparing monthly,mid-campaign, and wrap-up reports for clients.

Education

2005 - 2009
Michigan State University
Bachelors of Science / Advertising
  • MSU Varsity Soccer Player, 2008 Big Ten Champions
  • MSU Varsity Soccer Volunteer Assistant Coach, 2009 & 2012

Skills