Jonathan Supranowitz

Jonathan Supranowitz

Media & Public Relations Executive

Greater New York City
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Summary

A forward-thinking and highly accomplished MEDIA AND PUBLIC relations EXECUTIVE with profit and loss (P&L) responsibility as well as extensive experience in brand management, media strategy development and execution, press announcement and feature writing, crisis communications, and interview coordination. Utilizes vast background in advising decision-making officers, adjusting to needs and preferences. Provides calm, concise advice in times of crisis while predicting public reactions. Technologically oriented, determines unique ways of presenting ideas to the public and enhancing the reputation of a company. A strategic and critical thinker with a journalism background and strong work ethic, professionalism, and integrity.

Experience

2000 Sep - 2018 Apr
Vice President, Public Relations
New York Knickerbockers, National Basketball Association / New York, NY

Vice President, Public Relations, 2006-2018

Director, Media Relations, 2001-2006

Manager, Media Relations, 2000-2001


Media and Communications Leadership

  • Acted as team spokesperson for on- and off-court basketball matters.
  • Strategized with president, general manager, and head coach on day-to-day media issues.
  • Led department in all crisis situations pertaining to franchise, including 11 head coaching and eight president changes, legal proceedings, various player arrests and disciplinary actions, and numerous high-profile, controversial stories.
  • Directed media relations process, ensuring implementations of media policies and briefing all team spokespersons.
  • Oversaw and handled press conferences for local and national audiences.
  • Acted as main contact for largest contingent of beat writers in NBA and opponent beat writers.
  • Increased awareness in non-traditional sports media outlets and pitched to media who regularly covered franchise.
  • Accepted interview requests and proactively pitched story ideas for players/coaches with broadcast partners, including Turner Sports; ESPN; ABC Sports; MSG Network; and ESPN Radio, as well as national publications, such as New York Times; Wall Street Journal; Associated Press; and Washington Post.
  • Worked with chief medical officer and training staff to disseminate injury and health-related information in accordance with federal regulations.

Player and Brand Management

  • Conducted media training sessions with executives, coaches, players, and entertainers to teach proper interview techniques.
  • Authorized all social media content regarding franchise on Twitter, Instagram, and Facebook. Created content for knicks.com website.
  • Acted as main team contact for former players to assist with paid appearances and promotions, as well as ensured 70-year history of franchise was told accurately and sentimentally.
  • Acquired, organized, and displayed team artifacts at Madison Square Garden (MSG) and MSG Training Center.
  • Oversaw content and acted as segment contributor to The Mike D’Antoni Show; The Mike Woodson Show; Nothing But Knicks; and The Jeff Hornacek Experience on MSG Network.
  • Traveled with team to training camp and on all regular-season and playoff road games.
  • Acted as editor in chief of official media guide.
  • Wrote press releases for all team transactions, staff additions/subtractions, events, and honors.
  • Created and maintained electronic statistical history database.

P&L Experience

  • Oversaw three full-time and 30 part-time staffers, annual student associates, and consultants.
  • Managed departmental non-compensation budget of $750,000.
1995 Sep - 2000 Sep
Assistant Director, Public Relations
Charlotte Hornets, National Basketball Association / Charlotte

Assistant Director, Public Relations, 1998-2000. Public Relations Assistant, 1995-1998. Assisted vice president of public relations with executive, coach, and player media interviews. Served as managing editor of official media guide and writer/editor of official game notes and official publication Inside the Hive. Contributed to official hornets.com website. Acted as statistician for on-air television and radio broadcasts.

1993 Sep - 1995 Sep
Staff Writer
New York Newsday, Times Mirror Company / Kew Garden,

Covered high school sports in New York City, including basketball, football, baseball, and tennis. Wrote feature stories on local professional, college, and amateur sports figures. Edited game stories and features on sports desk.

1992 Jan - 1995 Sep
Press Room Attendant
New Jersey Nets, National Basketball Association / East Rutherford

Press Room Attendant, 1993-1995. Public Relations Intern, 1992-1993. Assisted local and national media at all regular season and playoff home games. Contributed to development of NBA software as official team statistician.

Education

1988 - 1994
The City University of New York, Brooklyn College
B.A., Mathematics

Skills