Francisco Eduardo Alfaro

Leading national financial planning company

• Developed and implemented 18 Marketing and PR events (educational workshops and philanthropic events) to strengthen customer loyalty and grow client base

• Lead weekly marketing meeting to motivate team and discuss strategies for client acquisition

• Manage and implement all advertising activities, including newspapers, magazines, websites,

and web banners, and obtaining sponsorship ad space for philanthropic events

• Work with compliance team from corporate headquarters to ensure consistency of promotional activities with corporate strategy

• Manage social media, renewing, and maintaining online presence for LinkedIn, Facebook,

Yelp, and Yellow Pages

• Coordinate weekly management meeting to develop Marketing and PR strategies and create

year event calendar for 800 clients

• Coordinate quarterly all-client conference calls using Lotus Notes to educate clients on market outlook

El Salvador

Distributor and licensee of Walt Disney Company's DVDs in Central America, Panama, and Caribbean, with divisional sales of more than US$2MM per year

• Managed budget in excess of US$20K per month for each country (El Salvador,

Guatemala, Honduras, Costa Rica, Nicaragua, Panamá, Dominican Republic)

• Proposed, developed, and launched promotional and marketing plans for 30+ retailers

• Supervised bi-monthly advertising campaigns with average budget of US$150K per

campaign for traditional and alternative media, including print, TV, merchandise, radio,

cinema, and in-store events

• Managed licensing, distribution, and regional use of Disney trademark

• Redesigned marketing kits for national sales managers, increasing global sales by over st

20% in 1 month

• Managed team of 4 in-house graphic designers to design all regional marketing,

promotional, and advertising materials

• Arranged press coverage and designed press kits for release of blockbuster DVDs

El Salvador

Largest Spanish language magazine publisher, with distribution in Latin America and US;

managed advertising, public relations, and marketing for monthly regional showbusiness

publication "TVyNovela" and 6 national editions

• Designed TV and radio spots for 15 regional channels

• Set up, coordinated, and distributed monthly advertising schedule

• Reviewed and analyzed TV and radio ratings (GRP) to identify most popular programs and ad

slots for reaching target audience

El Salvador

TCS, or Telecorporación Salvadoreña, is a Salvadorean TV network which paired with Televisa, a Mexican TV network, to deliver a regional entertainment conference for the Central American and

Caribbean region

• Coordinated and implemented "Espacio Centroamerica-Caribe" event, a 3-day

conference that attracted 8,000 university students from all over Central America and the Caribbean; event was also attended by Presidents of Honduras and El Salvador

• Identified potential partnerships and sponsors for event with budget of US$100K; attained

goal of attracting 10 corporate sponsors, including Coca-Cola, Taca Airlines, Sherwin- Williams, and Unilever

• Traveled to Mexico to observe 2005 annual event; returned to El Salvador to educate and orient 10-person start-up team for 2006 event

El Salvador, and Tegucigalpa, Honduras

Leading manufacturer and distributor of corporate promotional products in El Salvador and Honduras

• Initiated and developed regional operations in Honduras from conception to opening; hired

staff of 5

• Conducted market research in Honduras, securing 200 clients in 3 months

• Analyzed Honduras sales volumes and inventories; coordinated strategy to attain monthly

sales goal of US$50K

• Supported sales team in providing customer service, resulting in 98% monthly client retention

rate

Certificate, Marketing Management Apr. 2005

Escuela de Comunicaciones Mónica Herrera, San Salvador, El Salvador

1-week program on theory of advertising and reality of today's market.