Erin Falwell
Digital Marketing & Ecommerce Manager
Summary
4+ years in digital marketing, ecommerce & branding for luxury, fashion & retail brands. Just returned from 1 year abroad in Australia.
Experience
Digital Marketing & Ecommerce Manager
Mirenesse Cosmetics / Melbourne, AU
Digital Marketing Manager
Maiyet / New York, NY
Responsible for developing and delivering the company’s digital marketing plans across its key digital channels (website, digital marketing, social media) for the purpose of driving sales, converting and retaining customers, increasing global brand awareness and growing online communities. Create yearly digital strategy across all channels, manage & execute all day-to-day initiatives, seasonal product launches, editorial content scheduling and posting and email and advertising campaigns, oversee all metrics and reporting, summarizing revenue, web traffic, digital advertising results, ecommerce trends, merchandising learnings, email campaigns and social media activity in order to proactively identify and prioritize marketing objectives on a weekly, monthly and annual basis, oversee the regular upload of all creative content, seasonal marketing collateral, collaborations and special announcements, develop and execute Maiyet’s social media strategy for the purpose of growing and supporting an active online community – Twitter, Vimeo, Facebook, Instagram, Tumblr, Pinterest, assist to create content across all social media channels and develop approaches for new channels. Worked in: Google Analytics, Shopify, Hootsuite, FashionBi, AdRoll, social analytics
Web & Email Coordinator
Marc Jacobs / New York, NY
Email Responsibilities: Management of all email sends –assembling/ developing content, tracking links, basic HTML edits, proofreading, setting up A/B tests, testing & scheduling sends, monitoring results, Data analysis - reporting and tracking of delivers, open rates, CTR, unsubscribes, etc, Email marketing strategy- management of content calendar, acquisition tactics, content, design, optimization, Email database management - segmentation and list heath, Oversee transactional emails via working with vendors and making content adjustments, etc, Work with email platform representatives to gather and implement industry trends, competitor monitoring and analysis. Social Media Responsibilities - Lead accounts: Twitter, Pinterest, Schedule daily posts to Twitter and Pinterest - monitor engagement and feedback, Occasionally schedule on Facebook, Google Plus, Monitor performance on Twitter and Pinterest accounts, analyze key metrics such as traffic, engagement, and growth, using HootSuite, social analytics, Google Analytics, and Excel, Collaborate with team members to produce content, Assist in social media strategy
Digital Marketing Coordinator
Springer's Jewelers / Portland, ME
Establish and maintain consistent messages on appropriate social media platforms, target and optimize social media advertising on Facebook and Twitter for engagement, create and send email campaigns with A/B testing, strategize opportunities and manage digital brand with outsourced PPC, display ads, and retargeting, manage and update website product pages and event pages, collaborate with website developers to create and optimize a positive user experience, web content, creative concepting for advertising, aide in event planning and the planning of advertising campaigns, listen and apply customer feedback to tasks in website maintenance, maintain and update company social media and website strategy, manage online reputation and track business listing reviews, coordinate with designer marketing representatives to plan events and implement creative, organizing product photos from vendors and facilitate photo retouching, produce monthly reports on analytics and sentiments, provide continuous research on new trends in social media and web development, allocate budget for digital marketing, Worked in: Magento, ASC, Illustrator, Photoshop, InDesign, Mailchimp