Erica Hernandez

- Implemented digital display ads for major retail, hospitality and CPG brands, serving 18 different banner sizes, which required the implementation of CSS animation
- Redesigned and unified marketing materials and collateral that gave rise to a new product/company image and elevated the brand to a more elegant corporate feel
- Interpreted the client's business needs and developed a design concept to suit their strategy
- Researched and developed a wide range of image sources
- Kept abreast of emerging technologies in new media
- Established and maintained new and repeat client design accounts
- Attended weekly meetings, collaborating with clients on project updates, direction, and strategy plans

- Reformatted/standardized print materials for PR & Marketing teams
- Designed store displays and campaigns for review
- Partnered with Graphic Designer to brainstorm/envision projects for USA, Brazil, Canada & Mexico
- Helped oversee production and execution of all visuals, staying on top of quality and deadlines

- Researched and obtained high resolution images to include in articles
- Worked in magazine layouts using Adobe CS6 InDesign and images in Photoshop
- Assisted in scheduling photo shoots, and helped out at on-location and in-office shoots

- Teach design and drawing on and off site to classes of 3-12 students ages 6-15
- Design brochures and marketing materials for company, provide feedback on all projects

- Designed corporate stationary and advertisements; supervised design interns; organized promotional events