DIGGER O'BRIEN

Spearheaded the creative and brand marketing elements for third-party television and film projects while ensuring alignment with broader brand strategy. Created multiple original projects currently in development. Managed disparate constituencies across three offices, including League headquarters, NFL Network, and NFL Films.

* Drove innovation and developed new methodologies across all internal brand decisions, resulting in a wider demographic reach and a 300% year-over-year growth in viable projects for NFL's entertainment slate.

* Cultivated, grew, and retained strong relationships with A-list creatives, studio heads, top buyers, and senior agents in Hollywood and New York, elevating the NFL to a top-of-mind integration partner.

* Provided script notes, rough-cut notes and strategic guidance which optimized integrations into multiple high-profile projects, including This Is Us, It's Always Sunny in Philadelphia, and the feature film Brian Banks.

* Served as the lead NFL creative executive for Disney XD Pro Bowl specials and Nickelodeon Super Bowl specials, leading to increased youth social media engagement in a critical demographic for the NFL.

* Championed cross-functional consensus-building for both incoming and internally-ideated projects and concurrently oversaw parallel-track elements, including shopping agreements and development deals.

* Directed all creative elements of the four-story interactive experience, Cirque du Soleil's NFL Experience in Times Square; managed vendors and third-party creators in designing all interactive elements, including a unique immersive film with 270-degree screens, motion seats, and weather elements.

* Selected to serve on the NFL's Diversity Council; played key role in setting overall messaging and strategy.

Advanced hundreds of hours of large-scale content development and production initiatives at the NFL's in-house production company. Breadth of responsibilities and projects included:

* Co-created and produced the multi-platform concept Together We Make Football that encompassed a national contest with video-essay submissions, finalist selections, weekly TODAY Show segments, and a feature-length NBC special, resulting in higher brand-sentiment scores for the NFL.

* Created, directed, and produced the inaugural Onward Notre Dame, a behind-the-scenes special that enabled NFL Films to create inroads into collegiate programming, driving revenue and exposure.

* Created and served as showrunner for the Commissioner's Awards, a live variety show simulcast between three domestic NFL offices. Led efforts to conceptualize each year's theme, rundown and comedy sketches. Wrote copy for talent, including Rob Riggle and Taran Killam.

* Diverse range of credits, including Producer, Director, and Showrunner on NFL Films' highest profile content: Hard Knocks, Inside the NFL, NFL Films Presents, America's Game, and A Football Life.

* Five-time sports Emmy Award winner; recognized for outstanding editing, producing, directing and writing.