Christie McSweeney

Manage the development and execution of sound sales strategies in the mid-atlantic region for the nation’s leader specializing in breast imaging services. Performance measured through same store growth and new business development locations; includes wholly owned centers and joint venture hospital partners. Success drivers achieved through clear and consistent branding to B2B/D2C audience. Health care provider volume equals top target for sales initiatives. Success for the Regional Sales Director is defined as: Ensuring the Account Executive understands how to maximize physician satisfaction, increase patient referrals, and cultivate business partnerships with local corporations, charities, and other Solis Mammography team members

Responsible for daily clinical operations of 2 multi-modality outpatient imaging practices providing full range of medical diagnostic imaging exams to the community. Success in this role directly involved with both B2C (patient and referring community) and B2B interactions (deep cross collaboration within Radnet infrastructure). Fiscally responsible for managing annual operating budget of approximately $2.5M. 2017 tasked with leading development of the second east coast Breast Link Center business model increasing portfolio management responsibilities. Core values attributable to success in this role include but not limited to; communication, trust throughout team, knowledgeable, caring and compassionate, constantly aware and actively listening, and proactive in preparedness to provide best imaging experience to our patients – we must always strive to make a lasting and positive impression.

Manage start-up merchandising execution division for 10 stores for world’s largest home improvement retailer with annual sales of $90B+. Oversee and evaluate logistics and procedures for merchandising execution department including product placement, presentation, and retail cycles. Planning and execution of Plan O Grams. Determine strategic merchandising and marketing initiatives, conduct procurement needs analysis, procure supplies needed for product presentations, monitor inventory, and manage supply chain. Direct planning, logistics, and physical reset of merchandise during spring, fall, and holiday turnovers. Collaborate with in-store management and regional merchandising managers to determine merchandising marketing strategies to improve sales and maximize inventory turns.