Casey Parmer

• As key member of management, led distribution, supply chain and inventory management across multiple channels a $3 million annual budget.
• Hired and developed 15-employee operations team in four distribution locations, including performance management and succession planning.
• Anticipated business climate changes and managed all financials and other corporate expenses related to forecasting, global logistics, freight negotiation, inventory and warehousing.
• Maintained knowledge of market competition and strategy to leverage industry innovation.
• Lead a warehouse design and consulting companies to design and manage the build-out as well as logistical planning to streamline a move into a new 50,000 sq. ft. distribution center.
• Optimize operations by collaboratively implementing department performance metrics, workflows and new technology.
• Wrote and implemented key accountabilities and key performance indicators (KPI) for all operations positions.
• Promoted shared vision of distribution, logistics and inventory to build flexibility and sustainability across the supply chain function.
• Decreased operations payroll 25% and increased productivity 30% by identifying process inefficiencies, implementing best practices and increasing core competencies.
• Reduced warehouse consumables and freight costs 20% through vendor negotiations.
• Ensured adequate shipping and warehousing availability at competitive rates, directing warehousing teams executing more than $16 million in annual customer orders.
• Lead sales, distribution, supply chain and inventory analytics to support KPI monitoring for all departments using customized SQL server queries and dashboards.
• Created and implemented training programs, processes, procedures, work checklists and audits for all operations positions, duties and requirements.
• Created and managed maintenance programs as well as audits for operations vehicles and equipment.

• In partnership with leadership team, implemented EOS, developed sales forecasting based on proven methodologies and developed and managed approved sales budgets.
• Grew outside sales from $9 million to $15 million with 11 account managers and field reps.
• Collaborated on and coordinated sales with inventory planning to maximize execution.
• Created and implemented commissions and compensation programs for all outside sales positions.
• Developed new product sales strategies for existing and developing markets based on market conditions, customer needs and value proposition.
• Developed strategies to increase market share and develop new markets for existing products and products consistent with core focus.
• Analyzed and approved complex customer agreements, including financial details, risk assessment and overall impact to the business; assisted sales team with bid calculations and quote preparations.
• Developed and delivered internal and external sales presentations.
• Ensured on-time delivery of product and customer satisfaction through surveys and CRM management.
• Led, coordinated and attended trade shows and industry training meetings.
• Managed revenue forecasting, including performance metrics analysis using Excel macros.
• Maintained customer database and customer call plan using CRM system.
• Managed and negotiated large customer warranty claims, disagreements and customer expectations.
• Created training programs, processes, procedures, work instructions, checklists and audits for all outside sales positions, duties and requirements.
• Created and implemented maintenance program and audits for all sales vehicles and equipment.
• Wrote and implemented key results areas (KRA) and key performance indicators (KPI) for all outside sales positions.
• Worked with Sales-i to facilitate data integration, customize, roll-out and implement new CRM software company wide.

• Counseled account managers and field service reps and supported rapport with key customers to identify new customer opportunities and maintain and grow customer base.
• Grew district sales from $5 million to $9 million with 7 account managers and field reps.
• Partnered with management, reporting and making recommendations to grow market share, improve customer experience and drive growth.
• Developed and implemented a vendor managed inventory (VMI) program to insure consistency of service company wide.
• Created district sales plans and quotas to establish sales objectives aligned with company objectives.
• Ensured that all district operations were executed profitably and in compliance with company policies and standards.
• Coordinated sales meetings and, in partnership with product management, facilitated product training programs to ensure current district knowledge of product, market and industry information.
• Evaluated performance and audited accounts for district team members, including coaching and developing corrective action plans.
• Identified and addressed district issues, providing direction and action plans.
• Implemented comprehensive recruiting and training programs for account managers and field service reps and assisted with district promotions, retention and terminations.
• Wrote and implemented key results areas (KRA) and key performance indicators (KPI) for all outside sales positions.

• Developed and established new accounts and maintained and grew current accounts, establishing and supporting long-term relationships.
• Diversified customer industry segmentation to mitigate risk, moving oil field from 80% to 45% of total revenue portfolio while growing sales from $3 million to $5 million.
• Developed, facilitated, scheduled and oversaw the timely completion of VMI projects.

• Delivered, scanned and stocked inventory at customer businesses, supporting customer relationships.
• Filled on-site bins and maintained inventory levels, bin labels and map of account.
• Investigated and resolved customer issues relating to VMI business, communicating with internal departments when needed to resolve problems.
• Partnered with account managers to increase sales and ensure customer satisfaction.
• Monitored accounts for competitive sales activities, inventory and system maintenance.