Bryan Batson

Senior finance executive for a 140+ unit “fast casual” restaurant brand. Liaise with C-Suite Executives across the organization on brand strategy, vision, and business growth tactics. Create and manage strategic opportunities for business development and market penetration. Closely aligned with Senior Operations leadership to achieve operational goals and maximize unit-level performance. Manage capital funds and approve requests to upgrade physical assets and technological investments. Partner with HR on compensation, bonus programs, and annual incentive plans. Lead the strategic 5-year growth plan.

• Created and implemented a brand restructuring plan that added 3% to profits; optimized menu mix, enhanced consumer awareness, and elevated top-line.
• Instrumental to the launching of go-to-market with incremental B2B and B2C catering, third party delivery, digital and loyalty sales; 3-year rollout increasing brand revenues by 5%.
• Partnered with construction and operations to build and open 30 restaurants over the past 5 years.
• Collaborated with CIO to execute a business intelligence tool that boosted profitability and led to a better understanding of critical business drivers.
• Achieved breakeven cash position during 2020 COVID-19 outbreak by increasing cash on hand $24M (+32%) through reduced inventory costs, renegotiated vendor contracts, and optimized service staffing.