Brad Bennett
Channel Marketing Manager
Summary
Experience
Channel Marketing Manager
Tyson Foods / Springdale, AR
- Leader of all shopper marketing campaigns across all category channels. Retailers include Walmart, Target, Kroger, Safeway, etc. in support of over $1.5B annual sales
- Brand management responsibilities of national brands like Tyson, Jimmy Dean, Sara Lee, Hillshire, State Fair and Ball Park
- Owner of all licensing programs and co-branded partnerships including out-of-department and non-retail formats
- Manager of charitable giving and Cause Marketing efforts
Marketing Manager
General Electric / Bentonville, AR
- Leader in securing over $18B in annual sales
- Manager of all marketing programs within Sam’s Club; $31MM budget
- Successfully increased new customer volume by 12%-18% annually
Sr. Analyst Joint Business Planning
ConAgra Foods / Bentonville, AR
- Primary resource for multi-category planning and development
- Responsible for business growth thru balanced trade spending across various brands
Sr. Analyst Joint Business Planning
ConAgra Foods / Bentonville, AR
- Primary resource for multi-category planning and development
- Responsible for business growth thru balanced trade spending across various brands
Customer Insights Manager
Georgia-Pacific / Rogers, AR
- Manager of consumer insights across multiple categories for Walmart
- Category advisor responsibilities for Sam’s Club business
Business Development Manager
General Electric / Bentonville, AR
- Leader of all Walmart and Sam's Club shopper marketing efforts, consumer research and insights programs
- Manager of new business opportunities including Licensed Products, Dot Com, Puerto Rico and outside funded Rollback programs