Brad Bennett

Brad Bennett

Channel Marketing Manager

Springdale, AR
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Summary

Over 15 years CPG experience with an emphasis on Walmart Inc.. Proven success in Marketing, Brand Management and Sales. Additional experience with Licensing, Category and Insights.

Experience

2015 Apr - Present
Channel Marketing Manager
Tyson Foods / Springdale, AR

- Leader of all shopper marketing campaigns across all category channels. Retailers include Walmart, Target, Kroger, Safeway, etc. in support of over $1.5B annual sales

- Brand management responsibilities of national brands like Tyson, Jimmy Dean, Sara Lee, Hillshire, State Fair and Ball Park

- Owner of all licensing programs and co-branded partnerships including out-of-department and non-retail formats

- Manager of charitable giving and Cause Marketing efforts

2012 Feb - 2015 Apr
Marketing Manager
General Electric / Bentonville, AR

- Leader in securing over $18B in annual sales

- Manager of all marketing programs within Sam’s Club; $31MM budget

- Successfully increased new customer volume by 12%-18% annually

2011 Aug - 2012 Feb
Sr. Analyst Joint Business Planning
ConAgra Foods / Bentonville, AR

- Primary resource for multi-category planning and development

- Responsible for business growth thru balanced trade spending across various brands

2011 Aug - 2012 Feb
Sr. Analyst Joint Business Planning
ConAgra Foods / Bentonville, AR

- Primary resource for multi-category planning and development

- Responsible for business growth thru balanced trade spending across various brands

2010 Jul - 2011 Aug
Customer Insights Manager
Georgia-Pacific / Rogers, AR

- Manager of consumer insights across multiple categories for Walmart

- Category advisor responsibilities for Sam’s Club business

2007 Feb - 2010 Jul
Business Development Manager
General Electric / Bentonville, AR

- Leader of all Walmart and Sam's Club shopper marketing efforts, consumer research and insights programs

- Manager of new business opportunities including Licensed Products, Dot Com, Puerto Rico and outside funded Rollback programs

Education

University of Central Arkansas
Bachelors / Communications, English

Skills