Andy Rogers

Andy Rogers

Senior marketing professional with 15+ years of diverse B2B and B2C experience

Fairfield, CT
Profile:

Summary

Senior marketing professional with 15+ years of diverse B2B and B2C experience with widely recognized brands including ESPN, iHeartMedia, Food Network, MTV Networks and Subway. Innovative problem-solver with a solid history in translating business objectives into brand strategies using a creative and analytical approach.

Experience

2015 Jan - Present
Associate Director, ESPN Radio Marketing Partnerships & Development
ESPN

Lead development and execution of affiliate marketing strategy for national network of +400 stations and digital distribution partners (iTunes, SiriusXM and TuneIn). Re-engage affiliate base via unique content initiatives that simultaneously enhance marketing competencies and drive consumption of ESPN Audio programming.

  • Design new value-based affiliate opportunities to drive audience and ratings via core brand properties like Mike & Mike, 30 for 30 Films, Fantasy Football, College Football Playoff and NBA Finals
  • Develop ESPN Radio audience growth strategy and lead cross-departmental implementation efforts
  • Liaison for all affiliate marketing initiatives with focus on driving fan engagement and network ratings
  • Lead 6-person Data & Analytics Task Force to educate Audio department on how to interpret and use data

Accomplishments

  • Expanded departmental role as key content distribution partner for core ESPN brand priorities
  • Created first-ever series of 6 "Interview Blitz" initiatives to create and coordinate talent interviews and promotional opportunities with ESPN Radio affiliates for Fantasy Football, Super Bowl LII and NBA
2013 Jan - 2015 Jan
Associate Director, Marketing Solutions
iHeartMedia

Led ideation and development of integrated marketing proposals for key accounts including State Farm, Sprint, Walmart, P&G, Anheuser-Busch, MillerCoors, Best Buy and HP.

  • Collaborated with National Programming Group, research and sales to develop custom client proposals
  • Proactively developed sales collateral and proposals based on target client categories and key demos
  • Presented multimillion dollar marketing proposals to key clients and agencies to win/renew client business

Accomplishments

  • Won Dr Pepper and Pizza Hut new business accounts via creative proposals and unique concepts
  • Created wide range of sales collateral to augment account and agency sales process
2012 Jan - 2013 Jan
Manager, Ad Sales Marketing, Food Network and Cooking Channel
Food Network

Created organic sponsorship opportunities across on-air, digital and print brand initiatives for Food Network and Cooking Channel. Developed and pitched integrated marketing proposals across key business sectors, including Auto, Retail, Fast Food, Travel and Insurance.

  • Analyzed and interpreted ad sales revenue to influence Upfront strategy and pricing negotiations
  • Led content creation and distribution strategy for key accounts and prospective clients
  • Capitalized on industry trends to identify new business clients and long-term Food Network partnerships

Accomplishments

  • Won $12MM in new business accounts by designing breakthrough marketing strategies and ideas
  • Created tracking database to improve account ROI and identify areas of revenue growth potential
2004 Jun - 2011 Sep
Manager, Content Distribution & Partner Marketing,
Viacom/MTV Networks / New York, NY

Led development and execution of marketing and ad sales initiatives to drive tune-in, revenue and network distribution. Strategic lead for 20+ person cross-departmental team to execute first brand marketing campaign for EPIX; netted +520MM impressions. Managed 2 direct reports.

  • Structured cross-departmental marketing campaigns to drive ratings and network/brand/show awareness
  • Created sales presentations, launch proposals, partnership opportunities and social media campaigns
  • Managed $1.4M network budget that over-delivered on media goals and sales commitments
  • Oversaw VH1 Save The Music pro-social initiatives to drive donations and program support
Accomplishments
  • Ranked #1 in delivering highest brand media-value of $29M (50% YOY increase)
  • Regularly exceeded media goals from 2009-2011 (+13%, +25% and +52%, respectively)
  • Awarded 2011 CTAM Gold Mark Award (TV Land) and 2008 CTAM Silver Mark Award (VH1)
2002 Jun - 2011 Jun
International Marketing Programs Specialist
Subway / Milford, CT
Provided analysis and tested solutions to business issues and opportunities to counter profitability challenges across Latin America and Asia as part of Company’s Global Strategic Plan. Developed franchise and regional local marketing plans to increase profitability and sales. Managed 1 direct report.
  • Analyzed regional and franchisee sales to develop actionable plans to increase profitability
  • Chaired 6-person International Marketing Task Force to provide solutions for profitability challenges
Accomplishments
  • Achieved average same-store sales increase of +12% via custom marketing plans
  • Designed interactive marketing training tool to educate 100 franchisees/month and served as basis for teaching ~600 new franchisees/year as Marketing & Profitability Calculator

Education

2009 - 2010
Fordham University
MBA (candidate) / Marketing, International Business

Fordham University (Pursued MBA, Double Major): International Business & Marketing

1998 - 2002
University of Connecticut
B.A / Promotional Strategies , Communications

University of Connecticut (B.A., Double Major): Promotional Strategies & Communications

Skills