Drea Cravitz
Director of Accounts
Summary
As a strategic global digital marketing account director and industry leader with 12+ years marketing experience (2006-present), I have delivered unparalleled value across an array of industries including entertainment, electronics manufacturing and distribution, Maker space, business development and healthcare managing direct marketing and brand awareness initiatives within agency and advertising network settings both in established and entrepreneurial environments growing from owning a marketing budget of $12K per month to a budget of $18.5MM, yielding consistent returns annually on average 132% to goal.
CORE CAPABILITIES
- Translating data into tangible and actionable narratives for key internal and external stake holders in a streamlined and organized fashion while also communicating build, change, deployment deadlines and adhering to budgets and KPI goals while weighing and changing gears based on cost/benefit results.
- Consistent success supporting teams and clients in leveraging programs that generate response.
- Relationship builder with a superior record of forging partnerships with stakeholders to share best practices and align marketing strategies and tactics to drive global share growth and ROI with proven results.
Experience
Private Consultant
Digital Advertising / Agoura Hills
Website Analytics and Optimization
Senior Account Manager - Global Ad Operations, Customer Success and Sales
Supplyframe Inc / Pasadena
Pasadena, CA
2013 - 2017
Supplyframe is a B2B Engineering Digital Advertising Network SaaS Solutions Platform
Senior Account Manager - Global Ad Operations, Customer Success and Sales
- Business Owner of top 25 Distributer and Manufacturer accounts such as: Digi-Key, Microchip, Texas Instrument, Samsung, Intel. Supported full 300+ media and ecommerce clients. Managed direct account revenue of $18,500,000 annually with consistent growth year over year of 32%.
- Delivered eCommerce optimizations yielding 9-1 from an original 7-1.
- Optimized display programs garnering a 3.5% CTR up from an average of 1.75% average.
- Established 1st Corporate Global Account Management team providing customer support for every client while freeing up Sales Representatives to cultivate new business opportunities 100%.
◦ Head of Training for new comers to Operations, Client Success and Sales - from overall company vision, systems and processes.
◦ Point person for conflict resolution, trouble shooting and constituency.
- Project, Product Management and Business Development Liaison to Operations and Sales team delivering new media solutions and marketing tools to satisfy all facets of an engineer's journey as well as the client's contact points. - including Client Sponsorships in the DIY- Biotech and Maker space.
◦ Defined and designed crucial reporting and analysis tools for internal and external Sales/Client Success teams with supporting marketing and training collateral.
◦ Delivered reporting process with development of automatic generation resulting in reporting time for Sales Reps to 0% and decreased turn around to client from 15 days to 3.
◦ Established A/B testing and analysis for clients from creative to site/landing pages to user experience and optimizations (eCommerce, content and Co-Op opportunities).
- Marketing Analytics.
◦ Conceived and delivered executive level corporate and client-facing marketing collateral and presentations including: Business and performance presentations, QBRs, annual reviews, Ad Hoc statistical insights, training and Best Practices for 'in person' and online training including competitive insights, marketplace temperature as well as customized client competitive analysis.
Consulting – Digital Marketing, PR and Events
Private Consulting / Los Angeles and Las Vegas
Various independent labels (entertainment and film) including: SO Productions, VPH celebrity property.
Senior Client Account Manager
Ionic Media Group / Encino
● Operated as Senior client contact and thought leader, leading strategic and tactical online media planning activities that drove tangible business results.
● Managed multi-million-dollar budgets including APMEX, Coffee Bean & Tea Leaf, 24/7 Cards, Larkspur Hotels and Resorts, BreathRx - a Philips Company; driving successful Direct Response and Branding campaigns through quality traffic and sources across multiple online channels.
● Managed Paid Search (PPC), Search Engine Optimization (SEO), Display, E-Mail, Performance Marketing, Online Video, Mobile and Social Media teams to ensure best in class work is delivered consistently; analyzing data daily to ensure maximum performance.
Manager of Strategic Media Development:
Conversant / Westlake Village, CA
(promoted from Senior Strategic Media Account Manager)
Sole Business Owner of Pharmaceutical accounts at Conversant. Promoted to Business Development Manager to develop and establish first vertical digital Health Advertising Network (AdRx Media) specifically designed for Pharmaceutical advertisers and other Health based programs with sensitivities to FDA and brand strict advertising regulations.
- Developed and launched AdRx Media the 2nd largest advertising supported US Health and Wellness Vertical Advertising Network.
- Conceptualized business model, implemented process flow, partnership agreements, audience identification. The AdRx network consists of the top 50 Health and Wellness sites in the United States and has become a staple in the United States.
- Established and grew additional 200 key relationships with reach and niche partners such as About.com, TheGolfChannel, IDG Network, UFC and Consumer Review sites driving $7,200,000 in revenue annually to new Publishers.
Education
Phoenix City College
, Graphic Design
Phoenix City College - Phoenix, AZ - Graphic Design/Commercial Art Communication Marketing
Trier Fachhochschule
, Visual Communications
Trier Fachhochschule - Germany - Visual Communications
Skills
