Mark A. Schreier
TV Promotion Director
Summary
Experience
Sales New Development
Robertson Marketing / Salem, VA
Research and reach out to potential Fortune 500 clients nationwide to secure meetings with the owners of this top-rated all-inclusive promotion, incentive, marketing, and e-commerce power-house. Very successful turning cold calls into meetings.
Promotion/Marketing Dir.
Grant Communications / La Crosse, WI & Roanoke, VA
Increased ratings & revenue for key programs & successfully planned and executed contests with clients and media partners. Built successful partnerships with clients, other media, TV syndicators & network execs to increase revenue. Managed $ 1 Million budget.
Corporate Video Producer
Best Power Tech. / Necedah, WI
Produced corporate training videos for leading manufacturing company of uninterruptible power protection systems.
News & Public Affairs Mgr.
WKBT-TV (CBS) / La Crosse, WI
Increased ratings & revenue by planning and executing image and sweeps campaigns and producing effective on-air spots.
News Manager, Reporter, Anchor
WKBT-TV / La Crosse, WI
Performed every news job except news director. Increased household and key demo ratings for both early and late newscasts. Managed staff of 20+ reporters and videographers. Produced gut-wrenching series, funded by client sponsors. Received several awards.
Education
University of WI-La Crosse
B.S. Mass Communications / TV & English (Minor), Highest Honors Grad., Consistently on Dean's List
Created, wrote, and produced bi-monthly campus soap opera that drew national attention. Produced, directed, secured sponsors, planned and executed marketing campaigns for various civic events. News internship at local CBS affiliate.
