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Marketing and Sales Director
Billy Casper Golf
Bonita Springs, FL, United States
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The Marketing and Sales Director is a key member of the management team and is directly responsible for all development and implementation of programs and activities designed to increase and retain Membership in the Club. This includes all Member/Resident activities, new Member orientation and new Membership promotions, marketing and sales.
• Responsible for sales, expenses and new Member acquisition/retention goals as outlined in the Membership department operating plans/budgets
• Responsible for full-cycle Membership prospect activities; including Club tours, processing Membership applications and follow-up to Membership inquiries
• Determines which local markets should be canvassed for prospective Members
• Works with BCG Marketing Communications team and the Club’s General Manager to create Membership marketing collateral
• Plans and conducts prospective Member functions
• Develops and conducts new Member orientation programs
• Assists the Club’s Social Committee (if applicable) in planning, promoting and generating enthusiasm and interest for the Club’s social programs
• Promotes Club activities using all available resources; including the newsletter, table tents, cart signs, flyers, closed-circuit television, website and other means
• Works closely with all other department heads to insure that complete, concise information goes to
• Members and staff who will be involved in Member and Resident activities
• Develops and supervises the Club’s Membership communications programs
• Assists in the development and distribution of the Club’s annual Membership survey
• Maintains the Club’s database of Membership and Member files
• Assesses the need for and makes recommendations regarding Membership classifications to help ensure that the needs of an ever-changing market are met
• Completes other special projects and assignments as directed by the Club’s General Manager
Requirements
Must have 2-3 years of experience in Membership or customer relations/sales
Must be friendly, outgoing and possess high level of member satisfaction orientation
Must possess excellent written and verbal communication skills
Must be highly organized, efficient and detail oriented
Must have excellent interpersonal skills
Must be proficient in the use of Microsoft Word, Excel, Outlook, and PowerPoint
College Degree preferred