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Associate Director of Marketing Operations
Walmart
Sunnyvale, CA, United States
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Position Description
Build Promotions operation strategy to run a flauless operation platform. Build Promotions strategy in terms of ROI and operations overhead to optimize our resources and customer care issues. Communicate with internal business owners to make the company aware by communicating activities in the promotion’s world. Inspire new promotion ideas.
Build promotion and marketing reports to prove RIO’s for promotions.
Engage with studios and manage relationship to grow promotions and special offers and impact business and revenue. Engage with internal teams like enginerring to manage bugs and issues with promotion portal. Help marketing team track redemption data and prepare automated reports working with analytics teams. Assist with marketing to communicate promotion on pack and on websites. Work with finance team to understand the impact of promotions on topline revenue. Run a smooth and unbreakable promotion platform!
Job Duties:
• Implements marketing promotions and work on enhancement to the promotion portal/platform.
• Build requirement documents to implement promotion platform’s scoop.
• Track promotion on a weekly basis and generate a weekly promotion report. Validating the value of each promotion.
• Plan, organize and communicate promotional calendar with internal teams.
• Engage with studios to brainstorm ideas and test programs and share insights.
• Work with data anaytics team to prepares marketing reports by collecting, analyzing, and summarizing promotional data.
• Make sure promotions go out in a timely manner without any issues.
• Work with Wamart.com and Walmart stores promotion teams to bring about a larger impact in the stores and .com by making enhancement to promotion portal linked to the stores and .com
• Determine promotion flows and optimize customer experrience and journey. Work with product team to get it implemented. Analyse the impact of flow changes and share results.
• Monitors promotional budgets by comparing and analyzing actual results with plans and forecasts.
• Working in tandem with Customer Care and accounting teams to investigate suspicious customer accounts.
• Manage technical side of My Offers section with engineering and the studios and make it a revenue generating platform.