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Director, Brand Marketing - Social Media - Sam’s Club
Walmart
Bentonville, AR, United States
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Position Description
The Director will be responsible for driving Sam’s Club brand marketing through social media and influencer channels to elevate Sam's brand in ways that drive increased new member consideration and engagement from existing members.
• Develop strategies to leverage social media platforms to bring stories of the value of Sam’s Club membership to life
• Engage influencers, members, associates to develop compelling content for social
• Help develop broader Sam’s Club brand marketing strategy to acquire and engage members
• Collaborate with channel marketing, PR, and other marketing teams to amplify messages across channels
• Measure impact of programs and continually optimize marketing
Salary
Minimum Qualifications
3 years' of supervisory experience.
Bachelor s degree in Business or related field and 5 years' experience in Marketing or related field OR 7 years' experience in Retail Marketing or related field.
Additional Preferred Qualifications
10 years' experience in Retail Marketing or Consumer Package Goods Marketing
Masters of Business Administration (MBA)
Company Summary
What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 260 million customers and members visit our 11,695 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It's all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.