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Creative Director - Design
REI
Kent, WA, United States
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What's cool about this job
Do you love design? Love the outdoors? Want to work in a place where what you do actually matters? If so, we have the perfect job for you. The REI Co-op is looking for a key member of the senior creative team to help create and maintain brand guidance and drive progressive program-level work. If you’re a collaborative, talented, creative thinker and leader that values the way you work almost as much as delivering amazing results, we’d love to talk to you.
The Creative Director of Design's main role will be to creative, lead and maintain a unified design language across the co-op. They will foster a design-thinking culture by building a strong relationship between business, strategy, and design. They will help our designers become multi-faceted by developing their aesthetic abilities and their aptitude for design thinking.
They will specifically:
• Maintain the One Brand effort: Anything related to creating one unified brand experience for customers. (Brand Center, DDS)
• Experiences: Develop how experiences comes to life at REI, partnering with digital execution, and seeing it through completion
• New business – Design thinking problems that get Co-Op initiatives off the ground
• Create open and effective pathways between all divisions to ensure creative alignment
• Partner with Insights, CX, UX, Strategy, Marketing, Programs, and Channels to build consistent, world-class customer experiences
• Co-develop and maintain the Brand Center, our single source for design, strategy, and customer information
• Lead Design projects that define the future of the Co-op and improve customer service
• Deploy design-thinking methodologies to: envision futures, create business prototypes, improve the service design of the Co-op, orient teams towards a purpose, and design amazing customer experiences
• Work at the director level with GCD/CDs to make key decisions about our brand and creative department
Bring your passion and expertise
These are our dream qualifications:
• Dynamic creative leader that puts the team first
• 5-10 years experience in a design-led environment
• Positive human who lives and breathes design thinking and plays well with others
Why you'll love it here
The REI Co-op is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 17 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. Since its founding in 1938, REI has worked to awaken a lifelong love for the outdoors, for all, through sustainable growth and reinvestment into the communities it serves. In 2017, nearly 70 percent of its profits went right back to the outdoor community, supporting employee retirement, helping fund trail work, returning dividends to its members and supporting nonprofits that get people into the outdoors.