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Director - Marketing Strategy and Planning
CVS Health Corporation
Woonsocket, RI, United States
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Position Summary
As the Director, Marketing, Strategy and Planning, you are in a unique position to work closely across a variety of cross functional teams, including other Marketing teams, Merchandising, Digital, and various centers of excellence to drive fully integrated sales and marketing solutions. This role requires a unique blend of deep analytical skills and a strategic mindset to bring together various qualitative and quantitative data sources to understand the consumer shifts and drive that into focus areas for Marketing prioritization.
The Director will be the primary relationship lead for the insights and analytics teams to assess consumer brand health metrics and performance based Marketing analytics on an ongoing basis and will be the champion for continually progressive thinking.
A core area of responsibility for the team will be to draft executive level presentations of annual Marketing plans and strategies, along with quarterly business reviews, gathering information from various peer teams and presenting a cohesive strategy.
Additionally, this individual will be knowledgeable and interested in the evolving Marketing technology space to continue to evolve the thinking and prioritization of Marketing technology investments.
Primary Role and Responsibility:
• Own and drive medium and long-term strategy projects across various functional areas, looking across various Marketing focus areas to identify connects channel effectiveness opportunities, spend allocation, customer analysis, etc. to get to a cohesive learning agenda
• Working closely with the VP, Marketing, Front Store, draft the annual Marketing plan and gain alignment across a number of peer stakeholders and the Retail Leadership team
• Report out on weekly Marketing activity in market, across teams – act as the primary point of contact with various reporting and analytics teams
• Evolve the capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely fashion
• Support the strategic planning process by developing competitive forecasts and analyses
• Partner with the Insights/Research team to enrich the strategic value of analytics and insights
• Partner with and manage external vendors and consultants when necessary
• Lead the ongoing assessment of brand health metrics for our retail front store, in close partnership with the Insights team
• Identify, create, and distribute monthly updates on Marketing activity, performance, and go forward plans – in partnership with the various Marketing leaders
• Measurement - Aligns with business partners and Customer Analytics on KPIs. Partners with Customer Analytics to establish program measurement plans and reporting.
• Acts as an internal consultant to the other Marketing leaders in the department
Education
Bachelor’s degree in Business, Marketing, or related field preferred. Ideally, an MBA. gh School diploma or GED is required.
Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT
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