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Senior Creative Director, Content
Crate & Barrel
Northbrook, IL, United States
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With over 130 store and warehouse locations and more than 7,500 associates across the U.S. and Canada, Crate and Barrel is a dynamic and growing multi-channel furniture and housewares retailer. So we can continue to help others love how they live in moments that matter, the iconic brand is looking for a driven and passionate professional to raise the bar and join our Editorial department as a Senior Creative Director, Content, located in our Northbrook, IL corporate office.
The Senior Creative Director, Content is a phenomenal storyteller responsible for bringing our content strategy to life across all channels. Creating an engaging, inspiring and seamless customer experience is at the heart of what we do and how we connect to people. As the center of our creative efforts, this role requires a visionary leader who continuously strives to concept original ideas, stays ahead of industry trends, and possesses the ability and desire to invigorate the Creative team as well as inspire our customers.
• Own and drive the creation of original and compelling content ideas and engaging storytelling for all channels, medias and platforms.
• Deliver seasonal content approach through close partnership with Merchandising, Marketing and Ecommerce teams.
• Provide on-going direction and advancement of our editorial point of view and brand voice
• Develop brilliantly original and strategically on-target creative concepts to engage/delight our customers keep the brand evolving.
• Provide on-going style, design and cultural trend spotting to influence our work.
• Provide inspirational coaching and mentoring to further the team’s growth, talent and performance.
• Inspire the team, partners and, ultimately, customers with your ideas, stories and insights.
• Committed to building strong teams and partnerships, leads by example.
• Demonstrate a passion for the art of storytelling and embracing possibilities.
• Possess a leadership approach focused on enriching the lives of team members.
• Support and provide team with what they need to be, and perform at, their very best.
• Obsessed with remaining current on technologies, trends and cultural mindsets/influences, particularly in the area of home design, decor, entertaining, and pop-culture.
• Interested in remaining current and informed on best practices and latest trends in digital content, platforms and medias.
• Ability to deliver effective creative solutions against marketing briefs and content strategies.
• Understand the nuances of customer segments/channel and adjust tone/angle to maximize relevancy and connection.
• Communicates in a clear, concise and compelling way to both internal and external audiences across multiple channels.
Required Skills
• Bachelor's degree required
• Background in Creative/Advertising and Editorial/Journalism
• 10+ years professional creative writing experience
• Experience in digital/social media, advertising or retail a plus
• Proven Leadership skills that acts with courage, compassion and calm
• Deep understanding of marketing principles
• Expertise in writing and content creation for digital media/channels (ecommerce, email, video, social platforms) and display advertising and traditional medias (catalog, marketing collateral, in-store signage, etc...)
• Experience with the creation and filming of video content, including script writing, story-boarding and an understanding of video production
• Excellent understanding of social media platforms and how to best leverage them (i.e. Facebook, Instagram, Pinterest, YouTube, IGTV)
• Must be a tastemaker, influencer, and deliver a clear and inspiring point of view, comfortable being on-camera a plus
• Deep understanding of retail, editorial and traditional creative concept development
• Understands AP style guidelines
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint) and Google platform (Gmail, Calendar, Drive)
• Good reading, written and verbal language skills (English)
The job description and other aspects of the job listed on this job posting should not be construed to contain every function/responsibility that may be required to be performed by an associate in this job. Associates are required to perform other related functions as assigned.