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Director of Social Media
Natural Grocers
Lakewood, CO, United States
Job Details - this job has expired, please see similar jobs below
Overview
The Social Media Director is responsible for NGVC brand management for distribution through social media channels with a focus on preserving content integrity as it aligns with corporate branding objectives in a changing digital landscape according to directives of the Marketing Department for the continued growth of the organization.
Responsibilities
Key responsibilities include the following essential functions, but are not limited to:
• Manages content distributed through social media outlets to promote NGVC brand identity, increase product awareness and foster community interaction in a manner that strengthens relationships and increases a constituency of followers
• Develops and maintains comprehensive social media strategies that define how marketing techniques are to be applied to increase brand visibility and traffic of company brands, products, services and events
• Heads and coordinates the development of organization-wide social media management standards, policies, and rules of engagement for social media SOP
• Reviews strategy and identifies opportunities to increase information flow that achieves goals of specified campaigns and overall objectives of the department
• Utilizes and documents data analytics from social software to analyze content performance, track campaign successes, and make decisions with attention to budgeting
• Monitors current cultural trends and to identifies opportunities to drive NGVC content and engagement
• Categorizes tiers of constituents to forecast brand engagement and identify opportunities for growing viewership and followers
• Collaborates with Public Relations for consistent brand management and development of NGVC brand story for distribution on digital platforms
• Directly supervises Social Media Coordinator; directs and edits postings for corporate and retail social profiles
• Partners with Recruiting department to promote hiring needs, job fairs, and new store staffing announcements with specific attention to engaging passive candidates
• Work closely with product teams to develop marketing strategies for consumer goods
• Collaborates with Website Developer and Digital Media Agency to analyze and document social media SEO and SEM
• Confers with VP of Marketing to establish goals, objectives and strategies to manage, plan and administer social media programs for marketing and advertising within corporate budget
Qualifications
Education, Skills & Qualifications:
• Bachelor’s degree and 5+ years of social media only experience
• Demonstrated ability to create engaging written content
• Strong knowledge of the current social media landscape and ability to forecast trends
• Expert in employing best-practices on Facebook, LinkedIn, Twitter, Instagram, YouTube, Snapchat, Glassdoor
• Strong understanding of SEO and ability to converse with data analysts
• Strong interpersonal skills and demonstrated leadership experience
• Experience integrating social media efforts into marketing strategies in a retail environment
• Experience in managing consumer engagement and leveraging social media for a retail company
• Active learner and forward thinker exceling at identifying evolving media trends and understanding NGVC’s role in the future of the natural foods industry
• Ability to achieve success in a high-energy, fast-paced, collaborative environment
• Ability to adapt to changing priorities and deadlines with creative solutions
This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to him/her by their Manager and/or other Home Office managers that may not be listed in this job description.
Physical Demands:
Key for Physical Demands:N = Never
O = Occasional; 1-33% of time
F = Frequent; 34-66% of time
C = Constant; 67-100% of time
Activity
Frequency
Activity
Frequency
Activity
Frequency
N
O
F
C
N
O
F
C
N
O
F
C
Lift/Carry:
Push/Pull:
Walk
X
10 lbs or less
X
15 lbs or less
X
Sit
x
11-20 lbs
X
16-30 lbs
X
Stand
X
21-50 lbs
x
31-50 lbs
X
Fine motor manipulations
X
51-100 lbs
X
51-100 lbs
x
Gripping
X
100+ lbs
X
Squat/kneel
x
Bend
X
Drive:
Computer:
Twist/turn
X
Manual
X
Data entry
X
Crawl/Climb
X
Automatic
X
Use of mouse
X
Reach outward
X
Reach above chest
X
Environmental Demands:N = Never
Key for Environmental Demands: O = Occasional; 1-33% of time
F = Frequent; 34-75% of time
C = Constant; 76-100% of time
Demand
Frequency
Demand
Frequency
Demand
Frequency
N
O
F
C
N
O
F
C
N
O
F
C
outside work
x
sharp tools/equipment
X
chemicals
X
cold
x
noise
x
dust/fumes
X
heat
X
contact stress
X
vibration
X
wet/humid
X
heights
X
congested worksite
X
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