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Brand Creative Director
QVC
West Chester, PA, United States
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US49393
Job Description Details
Reporting to the Director, Creative Brand, this position is responsible for connecting creative strategy to business results for QVC and QVC International. The Creative Director works closely with brand strategy to set the creative vision For QVC & QVC International on various initiatives within the interactive Commerce Experience team and across global functions. The Creative Director guides a creative team in creation of digitally focused concepts and creative that captures that strategy. This Creative Director is fluent in adobe creative suite and can lead the design process as well as participate in creating designs.
The CD interacts with the highest levels of management internally and is highly connected to the QVC/QVC International Business units. Is a support and problem solver for the business teams as and in some cases, outside vendors. Must be able to convincingly present concepts to all parties. Also must ensure the achievement of agreed-upon strategy, keeping in mind the overall QVC brand.
He/She is a problem solver that will support the current and future, differentiated positioning of the QVC brand and help it come to life in everything we do – across all business units. This person should understand the competitive retail landscape, question assumptions, and help develop impactful creative solutions in service of departmental needs.
This brand advocate looks to leverage data, strategies and intuition, listen to understand, support and partner with creative teams, direct and guide creative solutions, mentor creatives and adapt quickly. He/She is a doer, with a bias for action that understands the objectives and kpi’s of the projects they are connected to – providing support and guidance.
This role is part creative visionary and part brand/culture evangelist.
• Champions existing and future customers and team members – making sure we are focused on their needs.
• Understands the QVC brand and is closely partnered with Business units and international markets.
• Keeps current with cultural, technological and market trends to inform strategic and creative development.
• Works with internal research teams and external specialists on research (qualitative, quantitative, ethnographic).
• Supports the development of accurate and insightful conclusions from research data, stakeholder conversations, and other inputs – problem-solving.
• Supports the development of focused creative briefs that are rooted in inspiring action as well as being a part of creative briefings, collaborating with, and supporting creative teams throughout the journey.
• Partners with stakeholder teams to convey/present strategies and solves. Adept at storytelling.
Qualifications:
Degree and 5+ years of experience in creative, marketing, advertising or related fields.
Fluent in adobe creative suite.
Fluent in the digital and mobile space
Ability to travel internationally to other QVC Business Units.
Individual with a curiosity to understand people, culture, and the world, with a desire to dig into what makes them tick.
Problem-Solver who is comfortable working in the “gray area” and coming out with clarity.
Clear Communicator with strong writing, verbal, and presentation skills.
Open-Minded Collaborator who can listen, partner across the organization – and compromise when needed.
Keeps knowledgeable of current and emerging digital and social media technologies, platforms and services, as well as traditional media.
Ability to work, grow and thrive in a fast-paced, highly energetic atmosphere.
Brand Creative Director QVC/QVCi
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites.
QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
As an equal opportunity employer, QVC is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us,