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Director of Communications
Panda Restaurant Group
Rosemead, CA, United States
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The Director of Communications position is responsible for the creation and execution of communications and stakeholder management strategies that support the company’s vision, culture, business plans, national promotions and brand identity. This position translates these strategies into clear, consistent, and effective messaging for all internal and external company stakeholders. The Director provides communications support for other internal functions and departments as needed.
Essential functions:
The essential functions in this job description are not all-inclusive of this job’s duties and responsibilities. Reliable and dependable attendance is required.
• Creates a long-term communications strategy and plan that proactively supports PRG’s vision, culture, brand and national promotions. Ensures all messaging, positioning, visuals/graphics, and digital and media platforms align with overall corporate strategies.
• Creates a long-term stakeholder management strategy and plan that directs activities that promote company visibility, maintain and build a strong company reputation, and increase public awareness that results in keeping PRG top of mind and in good standing with our stakeholders.
• Creates a long-term associate communications strategy that ensures associate understanding and support of the company’s core values, culture, policies and key business strategies and equips associates to serve as ambassadors for the Panda brand.
• Leads, coaches and develops the Communications team, setting the group’s vision and executing its staffing and development initiatives.
• Builds and manages relationships between the company, the media and key stakeholders (e.g. elected officials, National Restaurant Association). Monitors company activities, industry issues and social media to recommend appropriate communication plans and responses.
• Directs external public relations and communication agencies as well as community and government relations consultants.
• Provides guidance and counsel to the Founders and senior leadership on critical communication issues; works closely with senior leadership to anticipate and respond to urgent communication issues; develops and implements a proactive and reactive crisis communications plan that manages a wide range of issues and potential risks.
• Bachelor’s degree in journalism, public relations, communications, marketing or a related field; MBA preferred
• Minimum ten years of experience in communications, marketing, or public relations representing an organization in the community, preferably in a retail/hospitality environment with increasing management experience
• Successful completion of annual store training