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Marketing Director
Westfield
Sacramento, CA, United States
Job Details - this job has expired, please see similar jobs below
Description
Unibail-Rodamco-Westfield (URW) is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at over €63 billion, the company owns and operates 97 shopping centres, including 56 flagships in the most dynamic cities in Europe and the United States. Our centres, welcoming 1.2 billion visits per year, are present on two continents and in 13 countries, and provide a unique platform for retailers and brands – with an exceptional and constantly renewed experience for customers. The Group also has the largest development pipeline in the industry, worth €12.5 billion, focused on building the shopping and lifestyle destinations of the future. In addition, URW distinguishes itself in the communities we serve through our Better Places 2030 agenda, an ambition to create places that respect the highest environmental standards and contribute to better cities and communities.
Our 3,700 talented professionals, at the forefront of innovation, possess the skills and are committed to the engagement and teamwork required to drive performance and generate superior value.
As Marketing Director, your primary objective is to manage the marketing function for Westfield Galleria at Roseville to execute short- and long-term plans that drive sales, traffic and NOI growth. You will oversee the marketing function in terms of supporting local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met. Westfield Galleria at Roseville is part of Portfolio A which also includes Westfield Century City, Westfield San Francisco Centre, and Westfield UTC.
This individual will:
• Work/partner with Senior Director Marketing, Shopping Center Manager, Operating Management team and corporate marketing team to achieve both individual center and combined market goals
• Assist the Senior Director, Marketing in the planning, development, production and execution of the annual Marketing Action Plan including marketing programs and communications
• Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent
• Define, communicate and maintain high standards of customer service
• Execute to best practice standards that best represent the Westfield brand and deliver the ultimate customer experience
• Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels
Job responsibilities are:
STRATEGIC & FINANCIAL
• Work/partner with Senior Director, Marketing to determine center priorities and assets in order to allocate marketing resources to the most important /key issues
• Assist in the development and review of center business plans and marketing action plans and budgets to ensure all key items are represented in line with the center strategies
• Manage marketing program budgets to meet expectations set by the Sr. Director, Marketing
• Meet all budget deadlines
• Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to Westfield and future campaigns
OPERATIONAL
• Identify best practice approaches and execution in the market and share results nationally and within center teams
• Collaborate with Senior Director, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue
• Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders
• Support the management team with operational duties including manager on duty responsibilities
• Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey
• Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs
• Strive to improve and build upon overall customer service and amenities
• Research best practices seeking new ideas to incorporate into the menu of Westfield services and amenities
• Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy
• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business
• Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan
CONSUMER MARKETING & COMMUNICATION
• Execute the local implementation of marketing programs based on best practices that deliver on the Westfield brand standard as directed by Senior Director, Marketing and VP Center Marketing
• Work in partnership with the national editorial team to curate and publish content to Westfield owned digital and social media channels, including monitoring and reporting on content results
• Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market
• Partner with retailers to support openings, drive sales and promote offers and events
• Ensure all communication meets Westfield brand guidelines, standards and tone
• Develop and manage media relations including local public relations support for marketing campaigns, regional programs, new store openings and crisis management in collaboration with corporate PR/Communications team
• Develop and manage community relations, outreach, partnerships and sponsorships for the center
KNOWLEDGE & COMPETENCY REQUIREMENTS
• College degree required
• 4+ years of Marketing and/or related experience
• Strong business acumen, strategic orientation, and general operation experience
• Retail or Shopping Center industry knowledge, experience or expertise preferred
• Working knowledge of the local Community desired
• Strength in leadership, strategy, marketing, and financial management
• Familiar with digital and social media platforms and curating content
• Experience in public relations, media relations and crisis management preferred
• Exceptional communication skills, clear, concise and professional representation is expected
• Knowledge of real estate and / or retail development, leasing and operations
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
• Must be flexible and able to work event shifts which may include nights, weekends and holidays
• Ability to travel as needed
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We offer a collaborative, innovative, achievement focused culture with unique opportunities for growth in a global company and we evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
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