This job has expired, please see additional jobs below
Manager, Database Marketing Campaign Operations
Spectrum
Stamford, CT, United States
Job Details - this job has expired, please see similar jobs below
JOB SUMMARY
This role is responsible for creating and maintaining quality assurance of key marketing processes in a fast paced production environment. This person has to ensure quality marketing communications across many functions including List Process, Lead Generation, Direct Mail, Print Production, Email deployment, and Billing integration. This job entails implementing QA methodologies, executing QA in a production environment, writing complex queries, working across disparate data sets, streamlining process, and automating audits. This individual needs to be able to work in a live production environment with constant overlapping marketing campaigns and cannot slow down the pace of operations while assuring quality marketing communications.
One of this person’s first priority is to ensure direct mail addresses are being appropriately targeted. For example, this person needs to prevent existing customers from getting acquisitions offers and vice versa. This person needs to ensure all of our offers reach the appropriate customer or prospect in accordance with their eligibility and the desired customer marketing experience.
This person needs to create sound audits from two directions, bottom up and top down. This person needs to understand that the last “look back” before a campaign launches and hits customers is the most important step to ensure overall counts are aligned with the expected strategy. However, this person also needs to understand the individual steps that lead to final list selection, and make sure no errors occur in each of these steps.
Knowledge baseshould include: telecommunications marketing operations, exception based auditing, data sampling, LEAN methodologies, SixSigma quality, Print Production, Proofing, billing systems, operational risk management.
Soft Skills: Clear communication is key. The ability to articulate root causes in a chaotic swirl of disparate data is critical. The ability to partner with many teams which have different functional silos and goals is also critical. A clear understanding of the ultimate marketing objective for our various campaigns is also key.
MAJOR DUTIES AND RESPONSIBILITIES
Quality Assurance for Marketing and List Operations
Provide QA support in a live marketing production environment
Oversee one individual SME and partner with a number of marketing departments.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
SQL, complex joins, ETL, File Transfer, writing tables, QuerySurge, Oracle
Ability to understand and improve process.
Knowledge base should include: telecommunications marketing operations, exception based auditing, data sampling, LEAN methodologies, SixSigma quality, Print Production, Proofing, billing systems, operational risk management.
Ability to analyze and interpret data, including customer analysis/modeling for product use
Ability to be a dedicated and passionate advocate of the value of database marketing and data-driven decision making throughout the Charter organization
Ability to identify analytical requirements for understanding shortfalls/excesses to appropriate marketing plans, campaigns, programs and initiatives
Knowledge and first-hand familiarity with direct mail and outbound telemarketing tactics
Outstanding written and oral communications skills with extensive experience providing keen insights and performing formal presentations to C-level executives and other senior management
Ability to communicate with all levels of management
Ability to maintain confidentiality (and honor all Charter customer privacy requirements)
Honesty, business integrity and ethics
Ability to make decisions and solve problems while working under pressure
Ability to manage multiple projects at one time and handle shifting priorities
Ability to communicate deliverables, timelines and obstacles to direct management
Ability to prioritize and organize effectively
Ability to show judgment and initiative and to accomplish job duties
Ability to supervise and motivate others
Ability to manage all phases of a large project from beginning to end with significant autonomy
Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.) and strong working knowledge of key customer analysis tools and solutions
Knowledge of program testing, tracking, profiling, targeting, metrics and analysis
Advanced SQL skills
Professional expertise in 3rd party data providers and data enrichment strategies and techniques
Advanced knowledge in creating operational segmentation and campaign cadence capabilities
Advanced understanding of database technologies and database structures
Understanding of ETL processes and the “pushing and pulling” of data across various environments
Well versed in multi-channel marketing strategies, including email, direct mail, telemarketing, web site and customer service channels
Understanding of campaign delivery platforms
Education
Bachelor's degree in Marketing, Communications, Business, Management or related field; MBA or PhD preferred
Related Work ExperienceNumber of YearsDatabase marketing experience 5+
Direct marketing experience 10+
QA experience in live production environment 5+
WORKING CONDITIONS
Office environment
Minimal travel as needed