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Director, Marketing
Comcast
Houston, TX, United States
Job Details - this job has expired, please see similar jobs below
Day 1 benefits for new hires!
Job Summary:
As the Enterprise Marketing Director, you would be responsible for managing and directing the overall Marketing and Sales effort-in a multi-system environment-as it relates to the deployment of new products and enhancements in the Enterprise segment of Comcast Business. You would ensure cross-functional alignment of Sales Leadership, Product teams, Sales and other stakeholders; as well as develop and gain buy-in on vertical value propositions and buyer personas. Having the ability to provide pricing strategies is crucial and creating programs and campaigns to drive revenue throughout the customer lifecycle.
• Creates and manages top-of-funnel, mid-funnel and customer programs to drive revenue.
• Develops and implements strategy for functional area(s); and responsibility for developing and managing budget.
• Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives.
• Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal, and motivation techniques.
• Serves as the department liaison and Subject Matter Expert to Engineering, Field Marketing, Customer Service, Product Management, and Sales.
• Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities.
• Works closely with customer care, Sales, Finance, and Legal teams to assist with development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Provides guidance to local/external analysts to ensure strategic alignment, effective use, and development of resources.
• Oversees and develops financial models in designing packaging and pricing to ensure competitive position in market.
• Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs.
Education, Skills and Experience
-Bachelor's Degree or Equivalent; preferably in Marketing role or similar
-Generally requires 10+ years related experience in a Sales and Marketing role
• 5+ years of Telecommunications industry required
• MBA Preferred
• Excellent verbal communication and interpersonal skills.
Comcast is an EOE/Veterans/Disabled/LGBT employer