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Digital and Radio Advertising Sales Executive
Cumulus Media
Myrtle Beach, SC, United States
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CUMULUS MEDIA – Myrtle Beach South Carolinais seeking a talented and dynamic Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique careeropportunity: one where you are given a challenging mission, world-class tools and on-going training to help you succeed, and the chance to realize your full potential as a sale’s professional.
Who We Are:
Cumulus Myrtle Beach offers best in class digital marketing solutions that include but are not limited to - Targeted Digital Display, Email, Paid Seach, Online Audio, Online Video, Social Media, Web Design and more. We also feature FIVE of the Grand Strand area's most popular radio stations. 100.3 The Team, Kiss 98.5, Sunny 103.1, Nash 106.5 and Fox Sports 101.9- Our group of commerical radio stations entertain and reach tens of thousands of listeners every week via online streaming and over the air.
As an Account Executive you will identify and develop new business opportunities; grow existing client relationships; create and offer solutions that help clients achieve their business goals; close business and meet or exceed set sales targets.
Key Responsibilities:
• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have a strong familiarity and become fully versed in selling both Cumulus’ radio station digital assets (e.g. streaming, stations website and social advertising) and our best in class digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas
Qualifications:
• Excellent communication skills
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• Ability to develop new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Media Sales background preferred
• Bachelor's Degree in Business, Marketing or related field is preferred/required
What we offer:
• Commission-based organization with uncapped earning potential
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid Vacation & Holidays