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Technical Operations Analyst, Programmatic
Forbes
Jersey City, NJ, United States
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Description
Forbes Media’s Revenue Operations team is seeking a Technical Operations Analyst, Programmatic. This position reports to our Director of Programmatic Integrations.
As advertisers begin shifting sales to a programmatic structure, our goal is to optimize Forbes’ revenue within these platforms. Our programmatic team works directly with exchanges, trading desks, and demand-side platforms to set up and execute media buys in an automated fashion. The Programmatic Operations Analyst will play a key role in supporting to the Programmatic team in all phases of the sales process. He or she will also have the opportunity to participate in other innovative, ad-tech projects.
Responsibilities:
• Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.)
• Generate weekly performance reports and summaries for internal and client review
• Assist with day-to-day performance management across all campaigns
• Assist with preparation of media plans and execution strategies
• Work with external parties (clients, agencies) as needed on digital ad campaigns
• Coordinate with other internal teams as needed, including: SalesOps, AdOps, Editorial, Sales
• Help identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.).
Requirements
• College degree
• Strong PowerPoint skills
• Ability to organize, prioritize and thrive in a fast-paced, team environment
• Interest in new digital media technologies with a desire to constantly learn
• Extremely proactive with strong communication, customer relations and analytical skills
• Digitally focused individual with 1+ years of experience (internships count!) in the digital media space
• Experience within ad-tech is a plus!
• Advanced Excel Skills (Pivot Tables)
• Must be detail-oriented and organized
• Eager to stay up-to-date with industry news, trends and events
• Willingness (and passion) to learn
Forbes, the defining voice of entrepreneurial capitalism, is a global media leader that champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches nearly 120 million people worldwide every month through the Forbes and Forbes Asia magazines, 40 licensed local editions covering more than 70 countries, Forbes.com, signature LIVE events, a custom research arm, and social and mobile platforms. Forbes Media’s brand extensions include real estate, education and financial services license agreements.