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Graphic Designer
Hearst Magazines
New York, NY, United States
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Graphic Designer, ShopBAZAAR
OVERALL ROLE
• Develop the visual properties of the ShopBAZAAR brand
• Concept and design webpages, emails, collateral web material, and brand creative for digital marketing campaigns
• Execute the monthly site refresh from a visual perspective; select images from the corresponding Harper’s Bazaar issue to run on webpages and collateral
DIGITAL RESPONSIBILITIES
• Design and code mobile responsive creative for e-commerce email campaigns. 3-6 per week
• Process hi-res product flats from brand, edit server and SBZ shoots; size to web specifications and manage outsourcing process as needed
• Ensure all product still life imagery onsite is consistent and on-brand
• Create assets for site refreshes and hand off to web team
• Create paid ad units for Facebook
• Create animated/stop-motion GIFs for email and social
• Create site mocks and wireframes as needed
• Review site updates from a design perspective to make sure the look/feel of the site is consistent and on-brand