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VP, Associate Managing Director
Horizon Media
Yonkers, NY, United States
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Job Description:
The role of the Associate Managing Director is to manifest Horizon’s corporate mission by developing and implementing programs designed to help clients sell products and build brands. The Associate Managing Director leads the Brand Strategy team in delivering industry-leading service in all key areas, including: marketing, consumer and channel insights, creative and effective channel planning, buy implementation and analysis, and account stewardship. In collaboration with the Managing Director, the Associate Managing Director will use their knowledge of traditional and emerging media platforms and strategies to ensure a comprehensive marketing approach to plan development.
The Associate Managing Director will develop and foster a work environment that encourages proactive thinking and action by Horizon team members on behalf of clients, while overseeing the professional growth of the team. They are responsible for organizing the team work flow for effective and efficient strategic marketing communication, client management and service and for putting into place controls that insure efficient use of resources. This includes effective use of HMI tools and resources, plus effective collaboration between agency teams.
The Associate Managing Directors role is to problem solve and facilitate solutions, ensure best strategic practices are developed and implemented across all areas. They will build and maintain relationships based on trust and collaboration across all appropriate client levels, media partners and partner agencies with the fundamental objective to deliver on the client’s goals and business needs in order to exceed client expectations.
Main Duties and Responsibilities
40% - Strategic Leadership
30% - Client Relations
20% - Team Development
10% - Stewardship
• Advance the client relationship by building trust and maintaining positive rapport through sound strategic leadership and partnership commitment
• Develop clear understanding of client’s business and uncovering of motivations/needs, guiding translation of client goals to the Brand Strategy team, activation teams and media partners to inform strategic plan development
• Lead strategic marketing approach by understanding and implementing standard methods of investigation, analysis and research, while also seeking new media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• Tap into HMI resources/tools and collaborate with the Managing Director and partner agencies to offer clients holistic business solutions
• Manage professional team growth by instilling media principles, administering performance reviews, and guiding development of deliverables
• Oversee client contracts and staffing needs
• Participate in new business pitches to grow overall agency business
Supervisory Responsibilities
• Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables
• Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
• Manage performance reviews, coaching to maximize success, setting goals for career development and advocate for team members to Managing Director and Managing Partner
Knowledge and Skills Required
• Minimum 12 years of experience developing strategic media recommendations
• Strong Leadership skills and experience developing a team of media professionals
• Experience in a client relationship management role
• Familiar with marketing principles and problem solving and analytics
• Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
• Excellent written and verbal communication skills
• Strong presentation skills
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.