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eCommerce/ Analytics Business Analyst
Bose Corporation
Stow, MA, United States
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Global Delivery is looking for an ecommerce/analytics business analyst with a passion for web-based cloud technologies to help extend the capabilities of our Global Digital platform. Our focus is feature delivery and Adobe Analytics improvements for the entire B2B and B2C global platform.
This Business Analyst (BA) will utilize broad IT knowledge and their knowledge of the business to implement IT solutions which address business needs. You will have accountability for understanding business requirements, collaborating in the elicitation and authoring of “stories” that represent these capabilities. Additionally, you will have accountability for assisting the Scrum Team in understanding affected business scenarios and systems, so the team can write effective test scripts. (Adobe AEM, Adobe Analytics, Adobe DTM/Launch)
Responsibilities/ Essential Duties:
Reporting to the Global Digital Delivery Manager, you will:
• Collaborate with the Adobe Analytics power users to align on the business requirements related to Adobe Analytics customer interaction tracking; translate these requirements into validated epics/stories and participate in the creation of team’s backlogs
• Convert the business requirements into an Adobe Analytics tagging plan
• Assist the Product Owner (PO) in the development of stories and provide technical guidance to the delivery teams for the implementation of the Adobe Analytics tags in an Agile framework to insure successful deliverables
• Provide support to the test engineers, embedded in the delivery teams, on how to validate the changes
• Maintain and extend the Adobe Analytics report suites
• Be responsible for data governance, making sure that no Personal Identifiable Information (GDPR) is introduced into the Adobe Experience Cloud
• Review, approve and advice on DTM/Launch related activities
• Create web properties in DTM/Launch
• Advise delivery teams touching the digital data layer
• Collaborate with the PO in refining the backlog and ensuring the stories are refinement ready. Supporting the scrum team so they can make it sprint ready
• Initial validation that the solutions delivered by the development teams meet the needs and enables business capability and process execution per the acceptance criteria provided
• Contribute to roadmap planning, defining and documenting the tools and process facilitating the delivery process
• Collaborate with the scrum master to ensure metrics and team performance measurements are aligned with adopted practices and principles
Required Skills/Experience:
• Demonstrated ability to:
◦ Translate the Business Requirements Document into an Adobe Analytics Tagging plan
◦ Setup and maintain the Adobe Analytics report suites
◦ Setup and maintain the Adobe DTM/Launch web properties
◦ Review Adobe DTM/Launch changes
◦ Integrate Adobe Analytics with 3rd party vendor (i.e. via Data Connectors, …)
◦ Give technical guidance and coding standards to delivery teams regarding the implementation of the Adobe Analytics tags, the digital data layer and the Adobe DTM/Launch changes
◦ Develop effective and enduring working relationships with peers, partners and stakeholders
◦ Analyze, learn and use rapidly changing web-based cloud technologies
◦ Work in a dynamic and fast-paced environment
• Expertise or desire to engage with micro-services platforms
• Experience with iterative/continuous delivery development practices (Agile/Scrum/Lean)
• Excellent problem-solving and analytical skills
• Experience with the Adobe Experience Cloud
• Excellent oral and written communication skills for all levels of the organization, and strong facilitation skills;
• Solid, diverse technical aptitude, and knowledge of the business domains, coupled with the ability to elicit and articulate business requirements
Qualifications:
• 2+ years of experience with Adobe Analytics and Adobe DTM/Launch
• 5+ years of experience as a business analyst in web-based software development
• 1+ years of experience working with Scaled Agile Framework
• BS/BA degree in computer science or related discipline or equivalent experience